YouTube has expanded the hype feature to 19 markets, allowing viewers to show support for creators at no cost. Eligible markets include India, Indonesia, Mexico, and several European countries. This feature appears on public long-form videos uploaded in the last seven days. Viewers can hype videos globally, regardless of their local region. To support smaller creators, bonus points are awarded based on their subscriber counts. YouTube also announced upcoming changes to its Trending pages aimed at improving content discovery.
We're expanding the ability for viewers to hype at no cost to 19 markets, including India, Indonesia, Mexico, and select EU markets. If you're in an eligible market, the option to hype will appear on creators public long-form videos uploaded in the last 7 days.
When a viewer hypes a video, YouTube will automatically apply bonus points based on the subscriber count of the creator so that smaller creators are rewarded more points to even the playing field.
Viewers in launch markets can now hype videos from anywhere it is available, not just their local region.
YouTube has also provided some more info on its coming changes to its 'Trending' pages, and how this will impact discovery.
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