Roblox is set to launch a regional pricing feature that allows creators to adjust in-game item prices based on users' locations, ensuring competitive pricing worldwide. Currently, prices for in-game items are uniform across 180 countries, but the new feature aims to reflect local economic conditions. Enrico D'Angelo, Roblox's VP of economy, noted that previous concerns about arbitrage delayed implementation. Early tests of the new system have reportedly shown no abuse, and the platform's pricing optimization tool has yielded a median earnings increase of 4% for participating creators.
Roblox is implementing regional pricing for in-game items, allowing developers to set prices that reflect local currencies and economic conditions.
Roblox VP Enrico D'Angelo highlights the risks of arbitrage with pricing disparities and reassures that initial tests show no instances of abuse.
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