"Social commerce will contribute $42bn to Southeast Asia's e-commerce market this year as conversational commerce booms across the region. The findings from the inaugural Social Commerce in Southeast Asia 2022 report by market intelligence firm Cube Asia reveals social experiences are influencing a huge proportion of e-commerce across the region. While e-commerce on social platforms remains the largest contribution to social commerce sales, conversational commerce, where consumers select a product and pay directly on a messaging app, is experiencing significant growth."
"Conversational commerce is expected to contribute $12bn to the e-commerce market by the end of the year. Nearly half (45%) of internet users in Singapore are currently shopping on messaging apps, with Whats App and Facebook Messenger the most popular platforms. Live shopping experiences are also on the rise, with 44% of internet users in the region participating in live shopping during the last 12 months."
Social commerce will contribute $42bn to Southeast Asia's e-commerce market this year, with conversational commerce rapidly growing. Conversational commerce — where consumers select a product and pay directly on a messaging app — is projected to add $12bn by year-end. Nearly 45% of internet users in Singapore shop on messaging apps, mainly Whats App and Facebook Messenger. Live shopping participation reached 44% across the region in the last 12 months, led by Vietnam and Thailand where 60% of respondents purchased during live events. E-commerce on social platforms remains the largest source of social commerce sales despite rapid growth in conversational and live shopping formats.
Read at The Drum
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