"Over 200,000 UK small businesses now generate revenue through TikTok Shop-representing a doubling since this time last year. This surge culminated in Black Friday 2025 becoming TikTok Shop's highest-grossing day ever in UK history, with entrepreneurs selling 27 items every single second. The platform now hosts over 6,000 live shopping events daily across the UK, creating real-time revenue opportunities. Notable retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury's are now selling their wares on the site's e-commerce service."
"Two months ago, the company launched Shop Local, a support scheme specifically designed to boost British small and medium-sized businesses. Five selected businesses will each receive support packages worth over £150,000, including hands-on mentorship, marketing support, and creator connections. What makes this investment strategy a decent one becomes clear when examining consumer demand: 83% of UK consumers would buy more British-made products if they were easier to find. TikTok recognized this gap and created a solution."
TikTok Shop has become a major sales channel for UK small businesses, with over 200,000 sellers and a doubling year-on-year. Black Friday 2025 was the platform's highest-grossing UK day, with entrepreneurs selling 27 items per second. The platform runs over 6,000 live shopping events daily and supports shoppable videos, livestreams, and a shop tab that lets customers complete purchases without leaving the app. Major retailers including Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury's sell via the service. TikTok launched Shop Local with £750,000 investment and support packages to help British SMEs, responding to strong consumer demand for British-made goods.
Read at TechRepublic
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