#tiktok-shop
#tiktok-shop

TikTok Shop expands its secondhand luxury fashion offering to the UK | TechCrunch

The launch of TikTok Shop's secondhand luxury category in the U.K. expands social commerce offerings and competes with established platforms. [ more ]

Forbes

Council Post: Social Commerce: The Next Stage In E-Commerce Growth

Social commerce is reshaping consumer behavior and online sales.

TikTok Shop is a leading player in the social commerce revolution. [ more ]

WWD

Gen Z Shops Fragrance for the 'Vibe,' and Other Takeaways From the CEW State of Beauty Report

Social commerce is booming in the beauty industry, with TikTok Shop driving sales for early adopters.

AI-driven personalization is becoming a key tool for consumer acquisition in the beauty industry. [ more ]

Vogue Business

TikTok Shop's make-or-break year

TikTok Shop is aiming to grow its storefront and become a major player in social commerce.

The platform has faced challenges with low-quality products and multiple listings for the same items. [ more ]

Forbes

How TikTok Shop Became The Internet's Favorite New Dollar Store

TikTok Shop has sold over $1 billion products in six months, including questionable quality items like counterfeits.

Influencers on TikTok are successfully marketing products with unverified claims, such as a mouthwash alternative with no proven medical benefits. [ more ]

WIRED

How Social Media Turned Into a Shopping Mall

TikTok and Instagram are inundating users with cheap goods through influencers.

The social media landscape is pivoting towards selling zany products, with TikTok leading through its TikTok Shop. [ more ]

Lindsey Gamble

Coca-Cola Debuts 'Happy Tears' on TikTok Shop: A Potential Blueprint for Major Brands - Lindsey Gamble

Coca-Cola launched Happy Tears on TikTok Shop for Random Acts of Kindness Day.

Coca-Cola is pioneering exclusive product launches on TikTok Shop. [ more ]

WKU Public Radio | The Public Radio Service of Western Kentucky University

TikTok Shop is taking on Amazon - one viral video at a time

TikTok has launched its TikTok Shop feature, allowing users to buy directly from influencers without leaving the app.

TikTok aims to generate as much as $17.5 billion in revenue from the TikTok Shop feature in the United States this year. [ more ]

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tiktok

KPBS Public Media

TikTok Shop is taking on Amazon - one viral video at a time

TikTok has launched its TikTok Shop feature, allowing users to buy directly from influencers without leaving the app.

TikTok aims to generate $17.5 billion in revenue in the United States this year. [ more ]

Connecticut Public

TikTok Shop is taking on Amazon - one viral video at a time

TikTok has launched its TikTok Shop feature, allowing users to buy directly from influencers without leaving the app.

TikTok aims to generate as much as $17.5 billion in the US through its e-commerce feature this year. [ more ]

WKU Public Radio | The Public Radio Service of Western Kentucky University

TikTok Shop is taking on Amazon - one viral video at a time

TikTok has launched its TikTok Shop feature, allowing users to buy directly from influencers without leaving the app.

TikTok aims to generate billions of dollars in revenue from its e-commerce platform. [ more ]

TechCrunch

TikTok tests a feature that would bring TikTok Shop links to more videos | TechCrunch

TikTok is testing a new feature that makes all posts shoppable

The company aims to turn TikTok Shop into a multi-billion dollar e-commerce business in the US [ more ]

ReadWrite

TikTok tests new shopping feature, turning every post into a potential marketplace

TikTok is testing a feature that automatically identifies objects in videos and prompts viewers to explore similar items on TikTok Shop.

TikTok's new e-commerce venture aims to reach $17.5 billion in product sales in the U.S. this year. [ more ]

TechCrunch

TikTok usage is starting to slow -- is TikTok Shop to blame? | TechCrunch

TikTok's growth is slowing down, with a decrease in monthly active users growth from 12% to 3% year-over-year per quarter in 2023.

TikTok's move into e-commerce via TikTok Shop may be a factor in its slowing growth. [ more ]

www.npr.org

TikTok Shop is taking on Amazon one viral video at a time

TikTok Shop is positioning itself as an Amazon for the social media age, allowing users to buy directly from influencers without leaving the app.

TikTok Shop aims to generate as much as $17.5 billion in the U.S. this year alone. [ more ]

Intelligencer

4 months ago

What I Learned Selling a Used Pencil on TikTok Shop

TikTok has launched TikTok Shop, allowing individuals and businesses to list and sell products directly in the app.

TikTok is aiming to generate $17.5 billion in the U.S. alone through its new e-commerce features. [ more ]

moresocial-media

TikTok Shop

Her Campus | Created for Gen Z, By Gen Z.

What Is The Tik Tok Shop & How Does It Make Sense?

The TikTok Shop is a social commerce platform that allows businesses to sell products directly through the app.

The TikTok Shop offers cheap prices on clothing and beauty products through third-party brands. [ more ]

Modern Retail

Brands on TikTok Shop are using livestreams to ramp up sales for Black Friday and Cyber Monday

Brands are using TikTok Shop's livestream shopping capabilities to reach customers during Black Friday and Cyber Monday.

Livestream shopping could change the trajectory of live shopping events in the U.S.

TikTok Shop has seen early adopters experience significant sales growth, but sales have plateaued since opening up to all sellers. [ more ]

WIRED

TikTok Shop's Black Friday Sale Is Full of Very Weird Stuff

TikTok Shop is offering Black Friday deals with a wide range of discounted products.

Smaller sellers have the opportunity to gain significant attention and sales if their products go viral.

TikTok Shop aims to make a splash in social shopping, just in time for the holiday season. [ more ]

Adweek

Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results

Advertisers are investing more in TikTok Shop

TikTok Shop allows users to buy products directly from the app [ more ]

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Shopify

5 days ago

The Most Popular TikTok Shop Products for Retailers and Shoppers (2024) - Shopify

Curating desirable products and offering an easy purchasing interface can drive impulse purchases, as seen in grocery stores and on TikTok. [ more ]

Social Media Today

1 week ago

TikTok Shares Insights into the Growth of Shops

TikTok Shop is revolutionizing shopping with a focus on discovery and community engagement. [ more ]

Retail Dive

Shein, Temu have high customer overlap with TikTok Shop: report

28% of Shein consumers also shopped at TikTok Shop, showing significant customer overlap.

Nineteen percent of Nike customers have purchased from TikTok Shop, making Nike a favorite athletic brand on the platform.

Over 81% of TikTok Shop sales in February were from existing customers, indicating a high retention rate. [ more ]

WIRED

TikTok Shop's Era of Super Subsidies Is Ending

TikTok Shop increasing seller fees from 2% to 8% may impact prices and shopper loyalty.

Challenge for TikTok Shop to maintain sustainability as it transitions away from heavily subsidized deals. [ more ]

Investing.com Australia

Verb Technology partners with TikTok Shop to enhance livestream shopping By Investing.com

VERB Technology partners with TikTok Shop to enhance e-commerce experience through livestream shopping.

MARKET.live to generate revenue by providing services and receiving a percentage of TikTok Shop revenue. [ more ]

Retail Brew

Three social media marketing tips retailers and brands should keep in mind this year

Social media marketing is evolving rapidly with new platforms and influencers.

Combining entertainment with selling is crucial for success in social media marketing. [ more ]

Digiday

La generacion Z quiere "apagar" TikTok Shop, mientras las marcas de belleza tantean el terreno

Generación Z prefiere Sephora o Amazon a TikTok Shop

Milani no descarta oportunidad de comercio a pesar de opinión de la Generación Z. [ more ]

Modern Retail

TikTok Shop listings are surfacing on Google Shopping

TikTok Shop listings are starting to appear on Google Shopping for beauty products.

TikTok Shop aims to attract external traffic through third-party channels like Google for e-commerce growth. [ more ]

Android Authority

Is it safe to buy from TikTok Shop?

Affiliate links on Android Authority may earn commissions.

TikTok Shop enables impulse purchases through the app. [ more ]

The Drum

TikTok Shop 'hard to crack' but does boost revenue, say CMOs. Read their top tips

TikTok's marketplace offers in-feed video and live shopping, product showcases, a shop tab, an affiliate program, shop ads, fulfilled by TikTok, and secure checkout.

Marketers face challenges with integrating TikTok Shop with their Shopify stores. [ more ]

Bustle

I Tried The Viral Chamoy Pickle Taking Over Your TikTok FYP

The chamoy pickle is gaining popularity on TikTok with thousands of posts and videos featuring the unique treat.

TikTok Shop is promoting the chamoy pickle and selling kits for people to make their own at home. [ more ]

Bustle

Affiliate Links Are TikTok's Low-Lift Side Hustle. Should You Get In On It?

Affiliate marketing is no longer limited to influencers with large followings; it has become accessible to anyone with a platform or audience.

Affiliate marketing can provide valuable data and analytics that can help creators negotiate more lucrative brand deals. [ more ]

Retail Brew

TikTok Shop buoys prospects for live-shopping landscape

TikTok Shop has the potential to be increasingly successful in the live-shopping market.

CommentSold's partnership with TikTok Shop has seen increasing demand from buyers and sellers for live-shopping events. [ more ]

Pocket-lint

What is TikTok Shop? I tried it, for research purposes

TikTok has launched TikTok Shop, allowing users to buy products directly from the app.

62% of TikTok users have engaged in in-app e-commerce behavior. [ more ]

Exchangewire

4 months ago