#tiktok-shop

[ follow ]
#tiktok
Social media marketing
fromWWD
8 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Film
fromVariety
1 week ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing tech
fromTechCrunch
2 weeks ago

TikTok ads are about to get a tad more disruptive | TechCrunch

TikTok introduces new ad formats to enhance brand visibility and engagement, including Logo Takeover, Prime Time, and Top Reach.
Media industry
fromDigiday
6 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Social media marketing
fromWWD
8 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Film
fromVariety
1 week ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Marketing tech
fromTechCrunch
2 weeks ago

TikTok ads are about to get a tad more disruptive | TechCrunch

TikTok introduces new ad formats to enhance brand visibility and engagement, including Logo Takeover, Prime Time, and Top Reach.
Media industry
fromDigiday
6 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
#gen-z
Marketing
fromMacon Telegraph
15 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMiami Herald
15 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMacon Telegraph
15 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Fashion & style
fromForbes
5 days ago

Latest Gen Z Spend Trend: Trading Down To Glow Up

Gen Z is shifting to frugal shopping, opting for store brands to afford premium spending on wellness and personal style.
Marketing
fromMiami Herald
15 hours ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Psychology
fromBustle
17 hours ago

The Viral "Chair Theory" Will Help You Find Your People

Chair theory helps identify where you belong socially by recognizing who invites you to their table and who does not.
Media industry
fromDigiday
8 hours ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Silicon Valley food
fromwww.businessinsider.com
1 day ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
Artificial intelligence
fromwww.npr.org
1 week ago

Building AI bots becomes the latest viral craze in China

OpenClaw AI bots, known as little lobsters, are gaining popularity in China for their ability to perform tasks like managing schedules and answering emails.
E-Commerce
fromEntrepreneur
18 hours ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
fromEngadget
19 hours ago

Majority of Australian kids are still on banned social media platforms, study finds

These results raise major questions about the effectiveness of Australia's social media ban and show it would be a high stakes gamble for the UK to follow suit now.
Public health
Law
fromDigiday
1 day ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
Online marketing
fromAndroid Authority
19 hours ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
fromBustle
3 days ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Millie Bobby Brown's outfit features a cropped tank with a strawberry print and a light denim micro miniskirt, showcasing the unexpected red theory in fashion.
Fashion & style
#influencer-marketing
Media industry
fromThe Verge
22 hours ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
#coachella
Silicon Valley food
fromInc
16 hours ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Silicon Valley food
fromInc
16 hours ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
E-Commerce
fromVogue
1 week ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Marketing
fromForbes
17 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Podcast
fromTechCrunch
2 weeks ago

How soap opera-TikTok hybrids became a billion-dollar business | TechCrunch

Micro dramas are a rapidly growing category of mobile apps, generating significant revenue and designed for vertical viewing on smartphones.
#social-media
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromTech Times
4 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
#elon-musk
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
#retail-media
Marketing
fromDigiday
8 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
8 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#creator-economy
Marketing
fromInc
3 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
fromTechCrunch
1 day ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
#social-commerce
Social media marketing
fromRetail Dive
1 week ago

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.
fromInc
1 month ago
E-Commerce

4 Breakout Strategies Fueling Brand Wins on TikTok Shop in 2026

Social media marketing
fromRetail Dive
1 week ago

Inside Walmart's creator-driven social commerce playbook

Walmart is enhancing its social commerce strategy to engage consumers, particularly Gen Z, who spend significant time on social media.
fromInc
1 month ago
E-Commerce

4 Breakout Strategies Fueling Brand Wins on TikTok Shop in 2026

Social media marketing
fromEMARKETER
1 week ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Marketing
fromFortune
2 weeks ago

Why TikTok is so important to QVC's survival | Fortune

QVC Group partnered with TikTok to adapt to changing consumer habits and revive its business through nonstop live shopping streams.
Social media marketing
fromLindsey Gamble
1 week ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
fromTechCrunch
2 months ago

What you should know about the owners of US TikTok | TechCrunch

ByteDance, TikTok's Chinese parent company, recently established a separate American entity to run the app's U.S. operations. This restructuring aims to separate U.S. TikTok from its Chinese parent, addressing concerns about data privacy and foreign control. The move came after years of pressure from lawmakers, who feared the Chinese government's potential access to Americans' data. In 2024, Congress enacted a law, mandating that TikTok's U.S. operations be separated from ByteDance.
Venture
fromAdExchanger
2 months ago

TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse | AdExchanger

TikTok also updated its Terms of Service and Privacy Policy to inform users that it will be collecting "new types of information," including device geolocation. What has , though, is a clause stating that the app will also collect any information they disclose about their race, religion, health, sexual orientation, gender identity and citizenship or immigration status. Interestingly, this language was likely added in , which is before President Trump returned to office.
Privacy professionals
US news
fromVogue
2 months ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Startup companies
fromTechCrunch
2 months ago

TikTok-like microdramas are going to make billions this year, even though they kind of suck | TechCrunch

Short-form microdrama apps are generating billions in consumer spending and rapidly expanding in the U.S., driven by in-app purchases, ads, and investor funding.
Tech industry
fromForbes
2 months ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
Marketing tech
fromSocial Media Today
2 months ago

TikTok Launches New Ad Options for Streaming Providers

Personalized Streaming and New Title Launch Ads convert viewers into subscribers while platforms spotlight festivals and films frontload action and repeat plot beats.
Social media marketing
fromTechCrunch
3 weeks ago

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.
fromForbes
1 month ago

The TikTok Shop Sellers Behind Social Commerce's $87 Billion Surge

Luke Arnel Cameron didn't launch his first year on TikTok Shop with a warehouse, a call center, or a giant ad budget. He launched with a camera and a livestream. "We launched November, 2024 ... in the UK. Our first livestream, we did 70,000 pounds," he says. "In our first year, we've done over 650,000 orders." It's not the typical outcome, but it is a revealing one.
E-Commerce
Social media marketing
fromThedrum
1 month ago

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.
fromwww.socialmediatoday.com
1 month ago

TikTok Shop Rolls Out New Tools Including Expanded Chatbot Access

The Seller Assistant, which you canaccess by tapping the sparkle icon in the lower right-hand side of the screen, enables users to ask questions related to their product listings, providing quick answers in-stream. As per TikTok: With Seller Assistant, help is never more than a click away. From quick answers and real-time performance insights to personalized recommendations and live agent support, it brings guidance, data, and action together in one seamless experience. Start the conversation, and discover how your 24/7 business adviser can help you grow with confidence on TikTok Shop.
E-Commerce
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Social media marketing
fromThedrum
1 month ago

How TikTok is redefining the way we search

Young people increasingly use TikTok and Instagram instead of Google to search for businesses and places, with 40% of US teens aged 18-24 preferring social platforms for restaurant discovery.
fromwww.socialmediatoday.com
2 months ago

TikTok Offers Enhanced Shops Promotion Program

The Smart Promotion Program, launching Jan 20, 2026, replaces Co-funded Promotion, using TikTok's algorithms to co-invest in marketing, guaranteeing a 5x ROI and driving GMV growth (+70% during Black Friday). Benefits include simplified 3.5% fees, automatic points rewards, enhanced product exposure, and time savings. 5x ROI is a heck of a guarantee, though as you might expect, that kind of guarantee can only come with various provisos to back it up.
E-Commerce
E-Commerce
fromAdExchanger
2 months ago

TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules | AdExchanger

True full-funnel ecommerce requires owning supply-chain logistics and customer service; companies lacking fulfillment capacity struggle to monetize discovery and protect content from AI scraping.
E-Commerce
fromDigiday
2 months ago

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

TikTok Shop is ending independent seller fulfillment in the U.S., requiring merchants to use TikTok-controlled logistics like FBT by March 31.
E-Commerce
fromSocial Media Today
2 months ago

TikTok Adds More AI-Powered Tools to Assist TikTok Shop Merchants

TikTok adds AI tools that generate product listings, synthetic voice lip-sync videos, and automated titles, descriptions, and categories to simplify selling on TikTok Shop.
Social media marketing
fromThe Verge
1 month ago

Instagram and TikTok are using your content to sell junk

Instagram's AI feature automatically adds product links to influencers' posts without consent, directing followers to lookalike products instead of authentic items influencers promote.
Social media marketing
fromLindsey Gamble
2 months ago

TikTok Shop Expands With Shoppable Photos for Creators & Brands - Lindsey Gamble

TikTok Shop's Shoppable Photos let creators and brands tag carousel photo posts with product links, increasing accessibility, engagement, reach, and driving customer acquisition.
fromEMARKETER
2 months ago

Millennial TikTok users are the platform's most active shoppers

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
fromThe Drum
2 months ago

Three current social media trends and how to make the most of them with your brand

From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
Social media marketing
fromBusiness Matters
1 month ago

What the TikTok Algorithm Looks for Before Pushing Your Video

TikTok's machine learning evaluates multiple early signals—especially video completion rate and rapid engagement—to determine whether a video scales from a small test audience to viral reach.
[ Load more ]