Users are captivated by TikTok Shop, with gross sales exceeding $1 billion monthly since July, encouraging brands to invest significantly in social commerce.
Marketers are shifting their spending to TikTok Shop's affiliate program, transitioning from experimental budgets to marketing budgets, highlighting a growing confidence in profitability.
In the past 90 days, significant Consumer Packaged Goods brands previously uninterested in social commerce are now inquiring about TikTok Shop capabilities and live shopping.
TikTok Shop generated over 68% of social shopping’s gross merchandise value in February, indicating its dominance in the landscape of social media commerce.
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