#consumer-packaged-goods

#consumer-packaged-goods

It's really hard for a lot of entrepreneurs who don't have built-in audiences to be able to affordably scale brand awareness and that customer base. Entrepreneurs who don't have the reach and aren't interested in putting themselves out there have to be really smart and strategic about the types of influencers they align themselves with.

The available choices in rural areas are severely limited, creating a significant market gap that persists today, which retailers are overlooking in favor of urban markets.