#consumer-packaged-goods

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TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound off

TikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.

The CEO of consumer giant Reckitt is on a mission to slim down to just 'power brands' as the whole industry gets leaner

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings.
#digital-marketing

Colgate-Palmolive's First-Party Data Strategy Is A Study In Quality Over Quantity | AdExchanger

Colgate-Palmolive is prioritizing first-party data collection despite Google's indecision on third-party cookie deprecation.

Albertsons gets into CTV ads and changes up in-store retail media with new pilots

Albertsons Media Collective is enhancing its CTV advertising capabilities, reflecting a shift towards more managed services and curated partnerships for CPGs.

Colgate-Palmolive's First-Party Data Strategy Is A Study In Quality Over Quantity | AdExchanger

Colgate-Palmolive is prioritizing first-party data collection despite Google's indecision on third-party cookie deprecation.

Albertsons gets into CTV ads and changes up in-store retail media with new pilots

Albertsons Media Collective is enhancing its CTV advertising capabilities, reflecting a shift towards more managed services and curated partnerships for CPGs.
moredigital-marketing

In the wake of Unilever's media agency assignments, whatever happened to streamlining?

Unilever's media assignments reflect a push towards local market decision-making rather than centralization, contradicting past trends of simplifying agency rosters.

Accenture, Publicis Partner With Mondelez to Boost AI Marketing

Accenture is solidifying its leadership in AI-driven digital marketing through a strategic partnership with Mondelez International and Publicis Groupe.
#artificial-intelligence

Crisp Raised $72 Million in Series B Funding

Crisp raised $72 million to enhance its collaborative commerce platform and expand into the CPG and retail markets.

The search for better unit economics prompts consumer tech investors to shift focus | TechCrunch

Consumer tech and consumer packaged goods companies have attracted venture capital in the past year.
Investors are interested in consumer tech and CPG because of excitement around artificial intelligence.

Crisp Raised $72 Million in Series B Funding

Crisp raised $72 million to enhance its collaborative commerce platform and expand into the CPG and retail markets.

The search for better unit economics prompts consumer tech investors to shift focus | TechCrunch

Consumer tech and consumer packaged goods companies have attracted venture capital in the past year.
Investors are interested in consumer tech and CPG because of excitement around artificial intelligence.
moreartificial-intelligence

Nutter Butter embraces TikTok brain rot, MrBeast rips off Lunchables, and PayPal ditches its blue logo

Nutter Butter's TikTok strategy leverages surreal and absurd content to engage Gen Z and Gen Alpha, defying traditional marketing approaches.

Uber's Ad Business Expects to Hit $1 Billion This Year

Uber's advertising revenue is expected to surpass $1 billion this year, ahead of its initial goal.

Consumer Packaged Goods: CPG Examples and Trends (2024) - Shopify

Consumer packaged goods (CPG) are nondurable products with high turnover rates, essential for everyday life, and in consistent demand, representing a multitrillion-dollar industry.
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