#consumer-packaged-goods

#consumer-packaged-goods

Spindrift Beverage Company is being acquired by Gryphon Investors, with Dave Burwick as the new CEO, signaling a strategic growth phase.

Simon Donato successfully built Stoked Oats by aligning his passion for health and fitness with his entrepreneurial journey, creating a multimillion-dollar brand.

Leveraging personal credibility and community connections played a pivotal role in the initial success of Stoked Oats.

Reckitt is narrowing its focus to 'power brands' for higher profits amidst competitive pressures and low-margin offerings.

Unilever's media assignments reflect a push towards local market decision-making rather than centralization, contradicting past trends of simplifying agency rosters.

Crisp raised $72 million to enhance its collaborative commerce platform and expand into the CPG and retail markets.

Nutter Butter's TikTok strategy leverages surreal and absurd content to engage Gen Z and Gen Alpha, defying traditional marketing approaches.

Consumer packaged goods (CPG) are nondurable products with high turnover rates, essential for everyday life, and in consistent demand, representing a multitrillion-dollar industry.