Business Insider2 weeks agoBusiness intelligenceKraft Heinz is using AI to make more autonomous supply-chain decisionsKraft Heinz employs AI through Lighthouse to adapt to unpredictable customer demand effectively. [ more ]
www.mercurynews.com3 weeks agoOMG scienceRecord heat is testing Kraft Heinz's efforts to climate-proof its ketchupHeinz Ketchup's future is at risk due to climate change affecting tomato production. Ensuring quality tomatoes is critical for the brand's success. [ more ]
The Drum9 months agoMarketingWPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand FinaleWPP named Holding Company of the Year at The Drum Awards 2023 Kraft Heinz awarded Advertiser of the Year [ more ]
The Drum9 months agoMarketingKraft Heinz on how it stained luxury clothes for better repKraft Heinz won the Food and Drink category at The Drum Awards for Experience. Heinz created a campaign targeting Gen-Z and millennials by curating a collection of thrifted clothes with unique Heinz Ketchup stains. The campaign focused on sustainability and partnered with thredUP, the world's largest resale platform. [ more ]
The Drum9 months agoMarketingWPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand FinaleWPP named Holding Company of the Year at The Drum Awards 2023 Kraft Heinz awarded Advertiser of the Year [ more ]
The Drum9 months agoMarketingKraft Heinz on how it stained luxury clothes for better repKraft Heinz won the Food and Drink category at The Drum Awards for Experience. Heinz created a campaign targeting Gen-Z and millennials by curating a collection of thrifted clothes with unique Heinz Ketchup stains. The campaign focused on sustainability and partnered with thredUP, the world's largest resale platform. [ more ]