Why Kraft Heinz is ditching artificial food dyes - and what's driving the change
Briefly

Kraft Heinz announced its commitment to eliminate synthetic and artificial food dyes from its products by 2027. Currently, about 90% of their U.S. offerings are already free of these additives. This decision aligns with recent FDA initiatives to phase out petroleum-based dyes, driven by health concerns linked to potential cancer risks and ADHD symptoms. Pedro Navio, the North America President of Kraft Heinz, highlighted the company's ongoing efforts to use natural ingredients, noting previous removals of artificial colors from products like Kraft Mac & Cheese.
Heinz's decision to phase out synthetic dyes aligns with growing consumer demand for natural ingredients, showcasing the company's commitment to food safety and transparency.
Pedro Navio emphasized the company’s journey to reduce artificial colors, stating, ‘The vast majority of our products use natural or no colors.’
This change comes on the heels of governmental pressure to eliminate synthetic dyes due to potential health risks, including links to cancer and ADHD.
Nearly 90% of Kraft Heinz's products are already free from FD&C colors, underscoring their proactive measures towards more natural product formulations.
Read at Fast Company
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