The 2025 CPG Awards are launched to celebrate excellence in consumer packaged goods, as over 30,000 new products vie for market space each year. This competition aims to identify exceptional products amidst significant shifts in consumer expectations, characterized by health, sustainability, and technology. Recent research shows that 64% of consumers seek clean labels, and 72% prioritize sustainable options. Winning a CPG Award provides brands with vital third-party validation, enhancing their market presence as retailers become selective in product placements.
In an industry where over 30,000 new products fight for shelf space annually, standing out has never been more challenging-or more critical.
The CPG Awards represent more than just another industry competition; they're a powerful platform designed to identify and elevate truly exceptional products in an increasingly crowded marketplace.
According to recent industry research, 64% of consumers now actively seek products with clean labels, while 72% prioritize sustainability in their purchasing decisions.
Winning a CPG Award is more than just a medal-it's a powerful endorsement that can open doors to retailers nationwide.
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