#marketing-budgets

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marketing budgets
ReadWrite
5 months ago
Marketing

How to Safeguard Your Brand Against Economic Downturn

In times of economic downturn, marketing budgets are often the first to be cut.
Brands can build a safety net by investing in owned assets and using behavior data to connect with consumers. [ more ]
Digiday
5 months ago
Marketing

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.
Clients have a strong preference for programmatic display ads over direct-sold ads. [ more ]
MIT Sloan Management Review
5 months ago
Marketing

The End of Averages for Marketing Budgets

Using average marketing budgets as benchmarks can be misleading
CMOs should focus on personalized metrics rather than averages [ more ]
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Money Digest
1 week ago
Marketing

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.
Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.
Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content. [ more ]
Exchangewire
3 weeks ago
Marketing

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion. [ more ]
MarTech
1 month ago
Marketing

How marketers are investing in games: IAB PlayFronts | MarTech

Gaming marketing budgets are increasing, signaling industry growth.
86% of marketers invested in gaming see its importance growing, with many planning to increase spending in the future. [ more ]
Forbes
1 month ago
Marketing

Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can Start

Marketers prioritize traditional advertising over authentic content despite knowing its importance.
Consumers trust authentic content created by real people more than traditional ads. [ more ]
Adweek
1 month ago
Marketing

Not All Performance Marketing Tactics Are Created Equal

Marketers facing budget constraints must spend wisely to achieve KPIs effectively.
CPG marketers struggle with trade spend allocations and uncertainty about advertising effectiveness. [ more ]
DATAVERSITY
2 months ago
Marketing

How GenAI Bridges the Data Gap Between CMOs and CFOs - DATAVERSITY

Pressure on marketing budgets continues despite slight global economic improvement.
CMOs need to use data to demonstrate short-term impact and long-term brand interest to CFOs. [ more ]
Digiday
2 months ago
Marketing

My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing

Marketers are increasingly realizing the value of reaching multicultural audiences.
Multicultural marketing budgets are expected to grow beyond the 5% industry standard in the coming years. [ more ]
beehiiv Blog
3 months ago
Marketing

The Multi-Channel Marketing Statistics You Need To Know

Multi-channel marketing is about communicating and marketing to your audience across various platforms.
Marketing budgets for multi-channel strategies are on the rise, with an average spend of 9.5% of company revenue. [ more ]
Exchangewire
3 months ago
Marketing

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.
Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases. [ more ]
Exchangewire
3 months ago
Marketing

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.
Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases. [ more ]
Exchangewire
3 months ago
Marketing tech

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.
Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases. [ more ]
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