Marketing techfromMarTech1 week agoCMOs brace for cuts as marketing budgets stay flat | MarTechCMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
fromThe Drum5 days agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
Marketing techfromMarTech1 week agoCMOs brace for cuts as marketing budgets stay flat | MarTechCMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
fromThe Drum5 days agoMarketing techAs CMO belts tighten, agencies are turning again to outcome-based pricing
Marketing techfromAdweek1 week agoMarketing Budgets Remain Constrained Amid Economic UncertaintyCMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industryfromExchangewire1 month agoIPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four YearsMarketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
Media industryfromWWD2 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday1 month agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Media industryfromWWD2 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable ChallengesA significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromDigiday1 month agoMarketing techCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
Marketing techfromDigiday2 months agoRise of alt-measurement firms shows marketers are balancing brand and performance thinkingMarketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.
