#marketing-budgets

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What experts are predicting for Sunday's Patriots-Jaguars game

Insurance companies are prioritizing marketing over lowering premiums amidst rising costs for consumers.
from Exchangewire
1 month ago

IPA Bellwether Q3 2024: Caution Prevails

UK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.

Attributing Marketing Expenses by Channel

Marketers should attribute both revenue and expenses to promotional channels for accurate performance analysis.
#performance-marketing

The economic sun is shining, but is your e-commerce strategy beach-ready?

Marketing budgets are at the best health in a decade, reflecting optimism in the industry amid changing performance marketing strategies.

Not All Performance Marketing Tactics Are Created Equal

Marketers facing budget constraints must spend wisely to achieve KPIs effectively.
CPG marketers struggle with trade spend allocations and uncertainty about advertising effectiveness.

The economic sun is shining, but is your e-commerce strategy beach-ready?

Marketing budgets are at the best health in a decade, reflecting optimism in the industry amid changing performance marketing strategies.

Not All Performance Marketing Tactics Are Created Equal

Marketers facing budget constraints must spend wisely to achieve KPIs effectively.
CPG marketers struggle with trade spend allocations and uncertainty about advertising effectiveness.
moreperformance-marketing

Pinterest forecasts downbeat revenue as competition grows; shares slump By Reuters

Pinterest forecasts Q3 revenue below expectations due to tough competition & reduced marketing budgets.
Pinterest's Q2 revenue surpasses estimates as global MAUs increase.
Revenue rose 21% to $853.7 million; profit per share increased from 21 to 29 cents compared to last year.
#influencer-marketing

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.
Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.
Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.

Social Media Platforms That Make The Most Money For Creators - Money Digest

Influencer marketing budgets are on the rise, with a projected growth to over $22 billion by 2025.
Micro-influencers with 1,000 to 100,000 followers can have successful, niche-focused connections with audiences.
Instagram remains a top platform for creator income, with significant revenue generated from ads and influencer content.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.
moreinfluencer-marketing

CMOs enter 'era of less' as budgets plunge below pre-pandemic levels

CMO spending power is declining, with budgets shrinking and shifting focus towards paid media and AI for efficiency.

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, Q1 2024 saw strong budget growth in the UK's marketing sector, with events leading the expansion.

How marketers are investing in games: IAB PlayFronts | MarTech

Gaming marketing budgets are increasing, signaling industry growth.
86% of marketers invested in gaming see its importance growing, with many planning to increase spending in the future.

Council Post: Why Marketers Aren't Creating The Content They Know They Need-And How They Can Start

Marketers prioritize traditional advertising over authentic content despite knowing its importance.
Consumers trust authentic content created by real people more than traditional ads.

How GenAI Bridges the Data Gap Between CMOs and CFOs - DATAVERSITY

Pressure on marketing budgets continues despite slight global economic improvement.
CMOs need to use data to demonstrate short-term impact and long-term brand interest to CFOs.

My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing

Marketers are increasingly realizing the value of reaching multicultural audiences.
Multicultural marketing budgets are expected to grow beyond the 5% industry standard in the coming years.

The Multi-Channel Marketing Statistics You Need To Know

Multi-channel marketing is about communicating and marketing to your audience across various platforms.
Marketing budgets for multi-channel strategies are on the rise, with an average spend of 9.5% of company revenue.

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.
Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases.
#marketing budgets

How to Safeguard Your Brand Against Economic Downturn

In times of economic downturn, marketing budgets are often the first to be cut.
Brands can build a safety net by investing in owned assets and using behavior data to connect with consumers.

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.
Clients have a strong preference for programmatic display ads over direct-sold ads.

The End of Averages for Marketing Budgets

Using average marketing budgets as benchmarks can be misleading
CMOs should focus on personalized metrics rather than averages

How to Safeguard Your Brand Against Economic Downturn

In times of economic downturn, marketing budgets are often the first to be cut.
Brands can build a safety net by investing in owned assets and using behavior data to connect with consumers.

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.
Clients have a strong preference for programmatic display ads over direct-sold ads.

The End of Averages for Marketing Budgets

Using average marketing budgets as benchmarks can be misleading
CMOs should focus on personalized metrics rather than averages
moremarketing budgets

How martech vendors can navigate the slow death of net-new deals | MarTech

Martech industry growth is slowing, with companies focusing on incremental improvements rather than major investments.
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