MarketingfromThe Drum4 weeks agoIPA Bellwether Q2 2025: Ad spend bounces back, favoring 'short-term' channelsMarketing budgets are increasing, signaling a positive shift in confidence despite ongoing economic concerns.
fromClickUp1 month agoTop 10 Marketing Budget Software to Track Spend in 2025Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.Marketing tech
Marketing techfromThe Drum1 month agoNo admin fees, value-based models, guaranteed results: A new era of agency contractsAgencies are adapting to tighter budgets by changing their pricing and performance models.There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
Media industryfromDigiday2 months ago'A conscious decision': Agencies still choose to go to Cannes amid economic uncertaintyDespite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
Marketing techfromThe Drum2 months agoAs CMO belts tighten, agencies are turning again to outcome-based pricingCMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
Marketing techfromMarTech3 months agoCMOs brace for cuts as marketing budgets stay flat | MarTechCMOs are facing stagnant marketing budgets amidst economic uncertainty, pushing for increased productivity through technology.
fromAdweek3 months agoMarketing Budgets Remain Constrained Amid Economic UncertaintyCMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Media industryfromExchangewire3 months agoIPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four YearsMarketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
fromDigiday3 months agoCMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengthsRetail media spending is declining slightly as brands become more selective.Other marketing channels are seeing increased budget allocations compared to retail media.Brands are cautious in their retail media investments amid rising costs.