Recent reports from Gartner and Deloitte highlight increasing pressure on CMOs to operate with limited marketing budgets. Gartner's data indicates that marketing budgets fell from 11% of overall revenues pre-pandemic to a mere 7.7% projected for 2025. Consequently, 59% of CMOs feel underfunded for their strategies. Meanwhile, Deloitte's findings show that a large portion of marketing budgets is tied to company performance, deepening the financial constraints amidst an unstable economic landscape. This scenario necessitates agencies to refine their strategies and pricing models to help CMOs maximize their stagnant budgets.
"While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs."
"59% of CMOs reporting insufficient budget to carry out their strategies this year."
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