The 2025 CPG Awards® recognize excellence in shelf-stable product innovation, offering an opportunity for brands to showcase their products to influential CPG buyers. In a busy market with over 30,000 new product launches each year, these awards strive to help outstanding products gain visibility. The competition focuses solely on shelf-stable goods, evaluated by real decision-makers who determine product placements. Ultimately, the awards aim to create genuine business prospects for participating brands by fostering connections that can significantly impact their growth.
The CPG Awards® weren't just about trophies - they're about creating real business opportunities for brands. We've designed this competition to bridge the gap between innovative products and the decision-makers who can put them on shelves nationwide.
In today's marketplace, where over 30,000 new products launch annually, even exceptional products can get lost in the shuffle. The CPG Awards® were created specifically to address this challenge, providing a platform where quality and innovation get the spotlight they deserve.
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