"Our collaboration with TikTok Shop reflects our shared commitment to community and commerce and demonstrates Venmo's desire to help customers shop in new and innovative ways," said Alexis Sowa, vice president and general manager of Venmo. "TikTok Shop is a destination for community-driven discovery, where shoppers can connect and find holiday gifts and essentials for all their needs. We're thrilled to support the shopping experience with another safe and seamless checkout option along with exclusive deals to make your money go further when you pay with Venmo."
Bourgeois and Johnston noted that the in-app e-commerce platform is leveling the playing field as a bolstering of small businesses, creators and hobbies. The rise of TikTok Shop livestreaming has also become a new interactive way for shoppers to interact with brands and their founders. The method has already been proven in China; it gained popularity during the pandemic.
Executives discussed the upcoming holiday season and how consumers are leading the conversation to shape the future of e-commerce - pointing to the hashtag #TikTokMadeMeBuyIt contributing to a major cultural shift in how people are shopping.
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