The European Union will reduce potential fines on tech giants Apple and Meta in light of the Digital Markets Act (DMA) to mitigate tension with the U.S. The fines, initially set at a maximum of 10% of annual global turnover, will now be less severe while the EU still seeks to enforce changes in services. Simultaneously, TikTok Shop expands into France, Germany, and Italy despite uncertainties in the U.S. market, aiming to strengthen its European presence. Additionally, Reddit upgrades its Conversation Ads, enhancing how promotional content is integrated within user comments.
The European Union is set to impose reduced fines on Apple and Meta as part of its Digital Markets Act investigations, aiming to avoid escalating tensions with the US.
TikTok Shop is launching in France, Germany, and Italy today, expanding its ecommerce footprint in Europe while facing an uncertain future in the US.
Reddit is upgrading its Conversation Ads offering, allowing advertisers to place promotions within the comment sections of posts, enhancing ad placement and display options.
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