Launched in 2023, TikTok Shop has quickly attracted 47 million U.S. shoppers, averaging $32 million in daily spending. This social media shopping platform outperforms competitors by retaining customers within the app, utilizing a recommendation algorithm based on user engagement. Unlike Instagram, which directs users to external sites, TikTok's integrated shopping experience, termed 'shoppertainment', engages users more effectively. Influencers, like Lexi Rosenstein, have leveraged this model, showcasing TikTok's potential for building careers through social commerce.
"Every time you look at something, every time you pause on something, every time you click or swipe on something, that's cutting code in the background on this algorithm and making it smarter."
"All these companies should be real nervous because TikTok Shop starts from this huge strength of customer retention."
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