During the Black Friday and Cyber Monday weekend, TikTok Shop experienced an astonishing 165% increase in shoppers compared to the previous year, showcasing its rapid growth and influence.
On Black Friday alone, TikTok Shop achieved over $100 million in sales in a single day. This represents a 300% increase from Black Friday last year, underlining the platform's expanding market presence.
A third of all purchases made through TikTok Shop during the campaign were directed towards small and medium businesses, highlighting the platform's role in promoting local enterprises.
Popular categories for purchases during the campaign included makeup, skincare, and fitness items, indicating diverse consumer interests and the wide reach of TikTok Shop.
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