According to a recent Chime survey, 49% of respondents prefer shopping on Facebook Marketplace, while 41% favor TikTok Shop, showcasing the growing shift to social media for purchases.
Janelle Sallenave underscores the communal aspect of Facebook Marketplace: 'Buyers can leave ratings and reviews for sellers, which builds trust and encourages referrals within Facebook's vast user base.'
Sallenave emphasizes the personal touch of shopping on Facebook Marketplace: 'The platform allows for direct communication between buyers and sellers, enhancing trust and leading to smoother shopping experiences.'
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