#e-commerce-trends

#e-commerce-trends

U.S. shoppers spent significantly online during the holidays, with notable sales on TikTok Shop, marking its rapid growth since inception.

Amazon's Prime Day saw over $14 billion in sales with consumers focusing on home goods and essentials, showing a trend towards online shopping for discounts and convenience.

VTO technology helps personalize online shopping experiences and reduce return rates amidst the rise of e-commerce.

Consumers are increasingly using free AI tools for color analysis to inform purchasing decisions.

Cyber Monday remains the largest online shopping day, but lacks growth seen on Black Friday and Thanksgiving.

Cyber Week online sales exceeded $41 billion, highlighting strong economic performance and consumer confidence in retail spending.

TikTok personal shoppers are revolutionizing holiday retail through interactive livestream services.

Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.

Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness.

Buy now, pay later plans are key for brands competing during the holiday season.

An expected $18.5 billion in BNPL spending indicates its growing popularity.

0% financing options are favored by retailers to enhance customer appeal without harming margins.

Holiday shopping is stressful, especially for last-minute gifts, but there are still options available online.

BFCM 2024 set new sales records, driven by strong consumer demand and strategic retail incentives.

Influencers account for 20% of Cyber Monday revenue, validating their role in driving e-commerce.

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.

D2C marketing directly connects manufacturers with consumers, eliminating middlemen and enhancing relationships.

Social media platforms like Facebook Marketplace and TikTok Shop are becoming primary venues for shopping among Americans.

Retail chains are reducing store numbers in 2025 in response to changing consumer trends and economic pressures.

Mobile shopping is becoming increasingly vital, with anticipated growth driving brands to enhance their digital experiences for consumers.

Therabody emphasizes a mobile-first strategy to capture fragmented shopping attention during the busy holiday season.

Shopping via social media in the UK has surged by 32% in 2022, with younger consumers being the most active buyers.

Millennials are currently the most frequent users of social shopping, surpassing Gen Z.

Social shopping blurs the lines between browsing and purchasing, changing consumer behavior significantly.

Social commerce is rapidly growing in APAC and reaching a critical point in Western markets. Brands can utilize social media data to boost success.

Influencers and social media are crucial for retailers, with 73% emphasizing social engagement as a primary customer relationship strategy.

Creators face competition challenges, with 45% highlighting audience attention as their top issue this holiday season.

Measurement difficulties are a common concern for both brands and creators in assessing marketing campaign success.

Peer-to-peer marketplaces, fueled by creator content, will become essential for marketing strategies as consumers increasingly trust recommendations from their peers.