Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year
Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.
From clicks to connections: 3 things we learned from Microsoft's Connect 2024 event
Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]
D2C marketing directly connects manufacturers with consumers, eliminating middlemen and enhancing relationships.
Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year
Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.
From clicks to connections: 3 things we learned from Microsoft's Connect 2024 event
Marketers must engage early with consumers to capitalize on the significant gap between consumer interest and advertiser activity, especially during peak seasons.
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]
D2C marketing directly connects manufacturers with consumers, eliminating middlemen and enhancing relationships.
Facebook Marketplace vs. TikTok Shop: Here's Where Americans Prefer Shopping
Social media platforms like Facebook Marketplace and TikTok Shop are becoming primary venues for shopping among Americans.
Amazon Briefing: Online sales surge to $14B during record-breaking Prime Day
Amazon's Prime Day saw over $14 billion in sales with consumers focusing on home goods and essentials, showing a trend towards online shopping for discounts and convenience.
Next year is already looking rough for retail store closures
Retail chains are reducing store numbers in 2025 in response to changing consumer trends and economic pressures.
Brands prepare for more shoppers to buy from their phones this holiday season
Mobile shopping is becoming increasingly vital, with anticipated growth driving brands to enhance their digital experiences for consumers.
Therabody emphasizes a mobile-first strategy to capture fragmented shopping attention during the busy holiday season.
UK shopping via social media surges by 32% since 2022, report suggests | ITV News
Shopping via social media in the UK has surged by 32% in 2022, with younger consumers being the most active buyers.
Social Shopping Is on the Rise-and It's Not Just Gen Z
Millennials are currently the most frequent users of social shopping, surpassing Gen Z.
Social shopping blurs the lines between browsing and purchasing, changing consumer behavior significantly.
Facebook Marketplace vs. TikTok Shop: Here's Where Americans Prefer Shopping
Social media platforms like Facebook Marketplace and TikTok Shop are becoming primary venues for shopping among Americans.
Amazon Briefing: Online sales surge to $14B during record-breaking Prime Day
Amazon's Prime Day saw over $14 billion in sales with consumers focusing on home goods and essentials, showing a trend towards online shopping for discounts and convenience.
Next year is already looking rough for retail store closures
Retail chains are reducing store numbers in 2025 in response to changing consumer trends and economic pressures.
Brands prepare for more shoppers to buy from their phones this holiday season
Mobile shopping is becoming increasingly vital, with anticipated growth driving brands to enhance their digital experiences for consumers.
Therabody emphasizes a mobile-first strategy to capture fragmented shopping attention during the busy holiday season.
UK shopping via social media surges by 32% since 2022, report suggests | ITV News
Shopping via social media in the UK has surged by 32% in 2022, with younger consumers being the most active buyers.
Social Shopping Is on the Rise-and It's Not Just Gen Z
Millennials are currently the most frequent users of social shopping, surpassing Gen Z.
Social shopping blurs the lines between browsing and purchasing, changing consumer behavior significantly.
New Shopify data shows how just important influencers and social media are to merchants
Influencers and social media are crucial for retailers, with 73% emphasizing social engagement as a primary customer relationship strategy.
URL Genius x impact.com: Commerce Creator Survey
Creators face competition challenges, with 45% highlighting audience attention as their top issue this holiday season.
Measurement difficulties are a common concern for both brands and creators in assessing marketing campaign success.
Council Post: Will Peer-To-Peer Marketplaces Be The Buzzword Of 2025?
Peer-to-peer marketplaces, fueled by creator content, will become essential for marketing strategies as consumers increasingly trust recommendations from their peers.
New Shopify data shows how just important influencers and social media are to merchants
Influencers and social media are crucial for retailers, with 73% emphasizing social engagement as a primary customer relationship strategy.
URL Genius x impact.com: Commerce Creator Survey
Creators face competition challenges, with 45% highlighting audience attention as their top issue this holiday season.
Measurement difficulties are a common concern for both brands and creators in assessing marketing campaign success.
Council Post: Will Peer-To-Peer Marketplaces Be The Buzzword Of 2025?
Peer-to-peer marketplaces, fueled by creator content, will become essential for marketing strategies as consumers increasingly trust recommendations from their peers.
A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.
Val Zapata transformed her sneaker-collecting hobby into a seven-figure business by leveraging live-selling on Whatnot, predicting a boom in this market.
Beauty E-Commerce Is Broken
The beauty industry faces profitability challenges for online retailers.
Looking for Gen Z shoppers? They're on Facebook
Facebook Marketplace has over 1 billion monthly active users, with approximately 40% of Facebook's total users shopping on the platform.
Marketplace is gaining popularity as a secondhand shopping site in the US, attracting users with its user-friendly interface and perceived trustworthiness.
Fashion's Unexpected Fast Track: Top Trends Driving Surprising Retailer Success
Fashion and retail e-commerce sector is outperforming 2024 projections, creating substantial opportunities for retailers.