#e-commerce-trends

#e-commerce-trends

Nearly half of consumers use AI in online shopping, with personalization being a key value.

AI tools are changing e-commerce by making shopping experiences more personalized and engaging.

BFCM 2024 set new sales records, driven by strong consumer demand and strategic retail incentives.

Social media platforms like Facebook Marketplace and TikTok Shop are becoming primary venues for shopping among Americans.

Amazon's Prime Day saw over $14 billion in sales with consumers focusing on home goods and essentials, showing a trend towards online shopping for discounts and convenience.

Retail chains are reducing store numbers in 2025 in response to changing consumer trends and economic pressures.

Fashion and retail e-commerce sector is outperforming 2024 projections, creating substantial opportunities for retailers.

VTO technology helps personalize online shopping experiences and reduce return rates amidst the rise of e-commerce.

Consumers are increasingly using free AI tools for color analysis to inform purchasing decisions.

AI personalization and automation are crucial for e-commerce success.

Brands must adapt to evolving customer expectations to remain competitive.

U.S. shoppers spent significantly online during the holidays, with notable sales on TikTok Shop, marking its rapid growth since inception.

Cyber Monday remains the largest online shopping day, but lacks growth seen on Black Friday and Thanksgiving.

Live commerce is poised to transform online shopping by merging entertainment with e-commerce.

Cyber Week online sales exceeded $41 billion, highlighting strong economic performance and consumer confidence in retail spending.

Buy now, pay later plans are key for brands competing during the holiday season.

An expected $18.5 billion in BNPL spending indicates its growing popularity.

0% financing options are favored by retailers to enhance customer appeal without harming margins.

Holiday shopping is stressful, especially for last-minute gifts, but there are still options available online.

Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.

D2C marketing directly connects manufacturers with consumers, eliminating middlemen and enhancing relationships.

Influencers and social media are crucial for retailers, with 73% emphasizing social engagement as a primary customer relationship strategy.

Creators face competition challenges, with 45% highlighting audience attention as their top issue this holiday season.

Measurement difficulties are a common concern for both brands and creators in assessing marketing campaign success.

Peer-to-peer marketplaces, fueled by creator content, will become essential for marketing strategies as consumers increasingly trust recommendations from their peers.