Cristian Munoz highlights the significant transformation occurring in Latin America's retail sector due to the integration of AI and cultural insights. With 65% of the GDP driven by services, the focus has shifted from merely providing extensive choices to creating personalized shopping experiences through short videos and smart recommendations. Social commerce, especially among Gen-Z consumers, relies heavily on platforms like TikTok, which function as taste engines rather than just search tools. This shift in consumer behavior emphasizes the role of AI in driving retail decisions and interactions.
With over 65% of Latin America's GDP driven by services, the region's retail market is rapidly evolving, pioneered by AI and cultural shifts in consumer behavior.
Retail is transforming from a vast selection of choices to a curated experience, thanks to AI's ability to recommend products based on user preferences.
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