Liana Satenstein's January informal runway show, hosted in her living room, transitioned to a livestream on Whatnot, allowing virtual participation. This model caters to Gen Z and Gen Alpha's preference for shopping as an entertainment experience, paralleling traditional outlets like QVC but tailored for a digital audience. As online shopping evolves, Satenstein's approach enhances engagement and excitement, enabling viewers to experience live events and make purchases from home, a concept that has gained traction with platforms like Whatnot, which raised $265 million in funding recently.
Shopping has always been about more than just purchasing goods; it’s a chance to socialize, indulge, and now, thanks to livestreaming, experience retail dynamically online.
Livestreaming has bridged the gap, allowing shoppers to enjoy events like Satenstein's Neverworns from home, creating an interactive and engaging shopping experience.
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