Longer product showcases boost individual sales but reduce overall livestream revenueLivestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunchWhatnot raises $265 million in Series E funding, highlighting investor confidence in livestream shopping for collectibles.The platform plans to expand into new categories and improve seller tools with the new funding.
Livestream, in-person retail hybrid first of its kind on PromenadeOutlandish merges in-person retail with e-commerce, enabling livestream shopping to cater to both local and global audiences.
TikTok Shop pushes livestreams to drive holiday shoppingTikTok is actively promoting livestream shopping with 'super livestreams' this holiday season to boost revenue despite mixed results in the US market.
Consumers turn to livestream for commerceOver 20% of U.S. digital buyers will purchase via livestreams by 2025, indicating a significant trend in consumer behavior.
Live commerce startup TalkShopLive takes on TikTok with shoppable short-form videos for MetaTalkShopLive is enhancing shoppable video features on Meta platforms amidst uncertainty around TikTok, illustrating a shifting trend in video commerce.
Longer product showcases boost individual sales but reduce overall livestream revenueLivestream shopping combines e-commerce and entertainment, allowing real-time consumer interaction and enhancing sales opportunities.
Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunchWhatnot raises $265 million in Series E funding, highlighting investor confidence in livestream shopping for collectibles.The platform plans to expand into new categories and improve seller tools with the new funding.
Livestream, in-person retail hybrid first of its kind on PromenadeOutlandish merges in-person retail with e-commerce, enabling livestream shopping to cater to both local and global audiences.
TikTok Shop pushes livestreams to drive holiday shoppingTikTok is actively promoting livestream shopping with 'super livestreams' this holiday season to boost revenue despite mixed results in the US market.
Consumers turn to livestream for commerceOver 20% of U.S. digital buyers will purchase via livestreams by 2025, indicating a significant trend in consumer behavior.
Live commerce startup TalkShopLive takes on TikTok with shoppable short-form videos for MetaTalkShopLive is enhancing shoppable video features on Meta platforms amidst uncertainty around TikTok, illustrating a shifting trend in video commerce.
EU Pushes to Conclude Investigation into X's Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot's Valuation Rises to $5B - ExchangeWire.comThe EU is actively investigating X's content moderation compliance under the Digital Services Act, aiming for a prompt conclusion.
Welcome to the shopping mall for the TikTok eraA new experiential store in Los Angeles blends livestreaming with in-person retail, creating dynamic shopping experiences.
Executives from Walmart, iHeartMedia and TalkShopLive Discuss the Secrets of Live Streaming and the Original InfluencersLivestream shopping integrates real-time audience engagement, enhancing the digital shopping experience beyond traditional home shopping channels.
TikTok can detect fake merch in livestream shopping but other tech may struggleLivestream shopping is growing in the USA while technology to combat counterfeit goods is lagging, posing a challenge for legal enforcement.