"You know what I'm talking about-buying Christmas presents for distant aunts, getting supplies for your kid's birthday, ordering groceries for dinner. In the near future, you'll empower your AI agent to tackle the task, then off it will go, identifying the right items, comparing prices and-most impressively-making the purchase for you. Within hours, a tin of your aunt's favorite biscuits, the correct number of Peppa Pig plates, and a bag of groceries will arrive at your doorstep."
"Shopify, which runs online stores for more than 5 million brands, has found that AI-driven traffic had grown sevenfold this year compare to last, and AI-driven purchases have increased by 11 times. In November, Adobe determined that three quarters of all purchases made on a computer were referred by AI, as were a quarter of those made on a phone."
Consumers are beginning to hand routine shopping tasks to AI agents that can identify products, compare prices, and complete purchases autonomously. AI-driven discovery and referrals have surged, with Shopify reporting a sevenfold increase in AI-driven traffic and an elevenfold rise in AI-driven purchases year-over-year. Adobe found that three quarters of computer purchases and one quarter of phone purchases were referred by AI sources. Conversion likelihood is higher for customers arriving from AI platforms. Shopping behavior is shifting from search engines and social media toward starting journeys inside AI systems, prompting retailers to upgrade technology for autonomous buying.
Read at Fast Company
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