#ai-shopping

#ai-shopping

This Black Friday and Cyber Monday, it's more likely shoppers turn to ChatGPT to help with their holiday wish lists. Over the past year, AI platforms have gone mainstream with more users using them to research products, compare brands, hunt for deals and even automate purchasing. The changes in how people shop online has caused marketers to reconsider their SEO strategies to maintain brand visibility in the new zero-click search landscape.

is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop. The world's largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed "Sponsored Prompt," is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said.

With holiday shopping on the horizon, OpenAI and Perplexity both announced AI shopping features this week, which integrate into their existing chatbots to help users research potential purchases. The tools are markedly similar to one another. OpenAI suggests that users could ask ChatGPT for help finding a "new laptop suitable for gaming under $1000 with a screen that's over 15 inches," or that they can share photos of a high-end garment and ask for something similar at a lower price point.

When you ask AI Mode a shopping question, you'll get an intelligently organized response that brings together rich visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy. AI Mode responses are tailored to your specific question and formatted for your needs.

Phoebe Gates and Sophia Kianni, both 23, are turning heads with Phia, their AI fashion app that's drawing interest from investors andtrendsetters. Phia, an AI-powered shopping assistant, went live in April and said it has since amassed over 600,000 users. The free app and browser extension compare prices on fashion items across around 40,000 linked sites to help users find deals. It's the pair's first business, and it's making waves with investors.

Google seems to be testing renaming the Shopping tab in Google Search from Shopping to "AI Shopping." Maybe the results in the new AI Shopping tab are more AI-driven? This test was spotted by Sachin Patel who posted some screenshots and a video on X - here are some of his screenshots: Here is a GIF of it in action:

Phoebe Gates and Sophia Kianni turned their Stanford dorm room into a startup lab. It's a time-honored tradition at Stanford, a rite of passage many tech bigwigs have undertaken. Gates and Kianni started as randomly assigned roommates, but soon bonded over their shared love of activism and business. And, like many aspiring Stanford founders before them, they were looking for an idea-pinning up articles in their kitchen, calling potential customers from their floors, and scribbling on a whiteboard.