"Our friendly neighborhood AIs are now able to do a new trick. As ZDNET's Elyse Betters Picaro has shown, AI-enabled browsers like OpenAI's Atlas and Microsoft's Edge can do some of our shopping for us. While AI-enabled shopping might seem like a gimmick akin to showing off robots dancing on America's Got Talent, agentic commerce (which is what the wonks call it) looks like it has some legs."
"Online shopping has gotten messier and more spam-filled. According to Amazon, the company "blocked over 275 million suspected fake reviews from its store." Obviously, Amazon is taking a proactive approach, but consumers are still finding enormous amounts of review slop within Amazon's listings. Also: PayPal's new service is built for the AI shopping future - security included And while in-person retail still outpaces online shopping, it doesn't mean consumers are fleeing Amazon."
AI-enabled browsers like OpenAI's Atlas and Microsoft's Edge can perform shopping tasks autonomously, enabling agentic commerce. Agentic commerce appears poised to change how consumers choose products by reducing effort and automating purchases. Online shopping has become messier and more spam-filled, with Amazon reporting it blocked over 275 million suspected fake reviews while consumers still encounter significant review slop. Amazon controls roughly 46.8% of the US e-commerce market, concentrating online buying power. Choice overload from too many listings, sponsored placements, and fake reviews is pushing consumers toward low-effort methods such as 'buy again' subscriptions and automated purchases, whose market is expanding.
Read at ZDNET
Unable to calculate read time
Collection
[
|
...
]