#conversational-search tag

Not all AI traffic is equal: How to spot the bots that drive revenue

AI assistants like ChatGPT, Perplexity, and Gemini are among the fastest-growing consumer apps of all time. Fifteen million U.S. adults treat ChatGPT and other GenAI platforms as their go-to for online search-and that number is expected to more than double by 2028. Letting ChatGPT search, synthesize, and summarize is a far better experience than scrolling through pages stuffed with ads and SEO-bait.

Artificial intelligence

fromMarTech

2 days ago

AI search is collapsing the B2B buyer journey | MarTech

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google's AI Overviews are transforming how information is discovered and consumed - reshaping the pathways between brands and buyers. For B2B marketers, this moment brings both complexity and opportunity. The familiar playbook that once guided prospects through a predictable journey is being rewritten in real time.

Marketing tech

Artificial intelligence

fromTechCrunch

6 days ago

Reddit expands its AI-powered search to five new languages | TechCrunch

Reddit expanded its AI-powered Q&A search to French, German, Spanish, Italian, and Portuguese, making it available in several non-English countries.

E-Commerce

fromWWD

3 weeks ago

Google's AI Mode Introduces New Update to Provide Better Visual Results for Shopping Searches

Google's AI Mode enhances visual conversational product search and shopping with richer visuals, natural-language queries, image-based search, and detailed product info from a Shopping Graph.

Marketing tech

fromVogue Business

3 weeks ago

How to relaunch a luxury website in the age of AI

Moncler revamped its website to deliver immersive, intent-driven content, conversational search and personalized recommendations to compete in AI-driven e-commerce and retain direct buying journeys.

Artificial intelligence

fromClickUp

3 weeks ago

Perplexity vs Google AI Mode: Which Is Better for Research?

Perplexity focuses on research-grade, citation-backed conversational answers while Google AI Mode is an experimental, retrofitted conversational search response.

fromTechCrunch

4 weeks ago

Google's AI Mode arrives in Spanish globally | TechCrunch

Google Search is bringing its AI Mode feature - its AI-powered search experience - to Spanish-speaking users, the company announced on Tuesday. This expansion will introduce Google's conversational search interface to a broader market, allowing users to ask questions using natural language queries, engage in back-and-forth conversations, upload images, dig deeper on complex topics, and more. The Spanish-language rollout comes on the heels of Google's major AI Mode expansion in August, when the company released the feature to 180 more countries worldwide.

Artificial intelligence

fromTechzine Global

5 months ago