"AI assistants like ChatGPT, Perplexity, and Gemini are among the fastest-growing consumer apps of all time. Fifteen million U.S. adults treat ChatGPT and other GenAI platforms as their go-to for online search-and that number is expected to more than double by 2028. Letting ChatGPT search, synthesize, and summarize is a far better experience than scrolling through pages stuffed with ads and SEO-bait."
"When a human types a prompt into ChatGPT or Perplexity-say, "What's the best project management software for startups?"-a retriever bot like ChatGPT-User races to your site to fetch content in real time. This is the closest thing to customer intent you'll ever see in your logs. If the bot can access and cite your page, you've just shaped a buying decision in the moment it matters."
Search behavior has shifted from browsing to conversational AI, making citable presence in AI answers the new priority over traditional Google findability. AI assistants such as ChatGPT, Perplexity, and Gemini are among the fastest-growing consumer apps, with 15 million U.S. adults relying on GenAI search and that user base expected to more than double by 2028. AI responses offer synthesized, ad-free experiences that outrank page-scrolling. AI platforms serve as the front door for customers; citations drive higher-quality, more convertible traffic. Brands must monitor AI traffic and optimize for different bot types, prioritizing retrievers that fetch content in real time and shape buying decisions.
Read at Miami Herald
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