"We're starting to test a new way to seamlessly go deeper in AI Mode directly from the Search results page on mobile, globally. This brings us closer to our vision for Search: just ask whatever's on your mind - no matter how long or complex - and find exactly what you need. You shouldn't have to think about where or how to ask your question."
"The idea is that this will make Search more conversational, but it will also mean that more Google Search traffic gets transferred into an AI search query. And with research showing that searchers who are shown an AI summary are significantly less likely to click through on an external link, the addition of even more detailed AI responses within regular Search could mean even fewer referral clicks overall."
Google is testing a feature to access deeper AI Mode directly from the mobile Search results page worldwide. The feature aims to let users ask long or complex questions directly and receive precise answers without changing how or where they ask. The change intends to make Search more conversational and to shift more search traffic into AI-powered queries. Research indicates that users shown AI summaries are significantly less likely to click external links. Increasing detailed AI responses in regular Search could therefore reduce referral clicks to external websites.
Read at Social Media Today
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