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fromHubspot
2 days ago

Generative engine optimization for small business: How to win with a small budget in 2026

In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That's why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations. Strategies like SEO, social media, and generative engine optimization for small business make it possible. I know what you're thinking, "GEO for small business? Not another thing to add to my plate."
Marketing
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Marketing tech
fromHubspot
1 month ago

AI search strategy: A guide for modern marketing teams

AI-era search rewards clarity and extractable statements so LLMs can recognize, quote, and attribute brands rather than relying on keywords and clicks.
Marketing
fromHubspot
4 months ago

Best practices for answer engine optimization (AEO) marketing teams can't ignore

Optimize content for AI-driven answer engines by providing direct answers, structured data, authority signals, and schema to appear in AI summaries and zero-click results.
Marketing tech
fromForbes
5 months ago

Entity Optimization: How To Make Your Brand Visible To AI

Entity optimization encodes brands as structured, machine-readable entities so AI can recognize, trust, and surface them across search and generative platforms.
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