"In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That's why I firmly believe bootstrapped small-to-medium-sized businesses (SMB) can compete with big-budget corporations. Strategies like SEO, social media, and generative engine optimization for small business make it possible. I know what you're thinking, "GEO for small business? Not another thing to add to my plate.""
"Generative engine optimization (GEO) helps small businesses get cited in AI-generated answers from ChatGPT, Perplexity, and Google's Gemini without requiring big budgets or new skills. If a small business is already doing well with SEO, leaning into schema markup, optimizing their Google Business Profile, creating FAQ pages, encouraging customer reviews, and ensuring name, address, and phone number (NAP) consistency across their web presence will set them up for GEO success."
Generative engine optimization (GEO) adapts existing SEO practices for a landscape where AI-generated answers drive referral traffic to SMB websites. GEO focuses on schema markup, Google Business Profile optimization, FAQ pages, customer reviews, and consistent name, address, and phone number (NAP) data to increase chances of being cited by AI models. GEO emphasizes smarter use of existing marketing time rather than large budgets or new skills. Many SMBs can begin with free tools and expect measurable improvements within four to eight weeks. Local businesses have an advantage for geographic queries, and free tools can audit and support GEO efforts.
Read at Hubspot
Unable to calculate read time
Collection
[
|
...
]