"Every time you're thinking, what if this thing doesn't go well? You do like a probabilistic swap and you say, what if does go well? Google has taught its models on how to link out to sources. Based on query fan out, Google will add link cards to the most trusted sources that match those queries."
"Not seeing mass replacement of searches people did in the day but more expansionary, new conversational searches. People who are used to being in search everyday can now ask that more complex question using AI Mode. Overtime people will use multiple AI services for multiple needs."
"The Gemini 3 models added the ability to do more thinking and to do more actions such as code. Google is quickly approaching the point where Google AI can plan everything out for you and then book and buy through AI agents."
Google Search's VP of Product discusses how AI is transforming search functionality rather than replacing existing behavior. Users are adopting conversational AI queries for complex questions alongside traditional searches. Google trained its models to intelligently link to trusted sources based on query patterns. Gemini 3 models now support extended thinking and code execution capabilities. The company emphasizes that AI isn't necessary for all searches, and users will increasingly leverage multiple AI services for different needs. Google is developing personal intelligence features and AI agents capable of planning, booking, and purchasing on behalf of users.
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