This launch of a Redfin app in ChatGPT is our way of making home search easier and better as more people use AI platforms to get important information, Ariel Dos Santos, Redfin's senior vice president of product and design, said in a statement. We believe this additional entry point into our listings and data will make home searchers' lives easier, and the experience aligns with our goal of making home search less about filters and more conversational.
The search result displays include all property details, along with links to request a tour or contact a buyer's agent. The displays note that the property results are not supplied or sponsored by listing agents or brokers. Industry analysts say the potential for Google to enter into the home search portal space has been viewed as a tail risk to portals like Zillow and CoStar, as well as other industry players, for years.
We relied on search filters to define queries for years, but people share more about their preferences when it's a conversation. According to Redfin, early testing shows that users of the new system view nearly twice as many listings as those using standard search tools. They were also 47% more likely to request home tours or other services. When you're buying a home, the options can be overwhelming, said Abhishek Singh, a homebuyer who tested the feature.
Sacramento's housing market continues to draw strong attention from buyers looking for more space and relative affordability compared to coastal metros. According to Redfin's housing market data, the city remains competitive, with homes receiving multiple offers and selling quickly. Market trends show steady year-over-year growth, fueled by demand for single-family homes and townhouses across diverse neighborhoods. From charming bungalows to modern estates, Sacramento offers a wide mix of opportunities for buyers entering the market.