Zillow and Redfin have introduced policies banning listings not input into the MLS from their sites to ensure compliance with NARâs MLOS policy. Redfin specifically states that if a delayed listing is marketed without being shared through MLS or IDX, it will remain banned throughout its life on their platform. Zillow takes a slightly different approach, requiring listings to be relisted with a different agent from another brokerage to become eligible again. Both platforms emphasize the importance of adhering to MLS guidelines for listing syndication and distribution.
Under NAR's MLOS policy, listings are input into the MLS, but are not available for syndication or to be shared on internet data exchange (IDX) feeds until the delay window expires or the seller chooses to allow for syndication.
If a delayed marketing exempt listing is marketed on the listing brokerage's site, but not shared with other sites in IDX or VOW via the MLS, then it would be banned on Redfin for the life of the listing.
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