#zillow

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LGBTQ Nation
2 weeks ago
Marketing tech

Conservative Christians are outraged that this Zillow ad includes a sweet gay couple

Conservative group, One Million Moms, condemns Zillow for featuring a gay couple in an advertisement, accusing the company of promoting 'sexual perversion' and 'sin.' [ more ]
The Drum
4 weeks ago
Marketing

Best Ads of the Week: Mucinex's antibiotic monsters & TurboTax Canada's tax demons

Dreamies hosted a cat convention for people to test if the 5% of cats that don't like their treats are actually humans named Cat.
Zillow's 'Home Just Got Real' campaign acknowledges the challenges young adults face in the current housing market.
Creative campaigns turn basic statistics into engaging narratives that captivate viewers. [ more ]
The Drum
1 month ago
Marketing

New Zillow ads reflect the challenges of today's housing market

Millennials and Gen Z aspire to homeownership despite challenges in the real estate market. [ more ]
therealdeal.com
3 months ago
Marketing

CoStar's Super Bowl Spots Kick Off Homes.com Marketing Blitz

CoStar aired four commercials during the Super Bowl, signaling a $1 billion marketing blitz to position the firm alongside major events.
CoStar's marketing push will extend beyond broadcast television to streaming services, podcasts, digital radio, and more. [ more ]
Los Angeles Times
9 years ago
LA real estate

Inaccurate Zillow 'Zestimates' a source of conflict over home prices

Zillow's property value estimates, known as Zestimates, are a major source of contention in the American real estate market.
Zillow CEO acknowledges that Zestimates have a median error rate of about 8%, which can create significant problems in real estate transactions. [ more ]
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