Zillow has clarified that certain delayed marketing exempt listings are permitted, while others on private networks will be blocked. The policy aims to improve transparency and accessibility of listings. However, criticism arises as the policy's integrity is questioned due to loopholes; listings directly submitted to Zillow are exempt from the 24-hour rule. Concerns grow about Zillow's increasing control over commission structures and listings. Florance positions Homes.com as a more agent-friendly alternative amidst growing criticism of Zillow's partnerships with other listing platforms.
Zillow banned the first agent's listing who hadn't submitted their listing to Zillow within 24 hours of marketing it, demanding immediate submission of all listings.
Florance argues that Zillow's rule, which mandates listing submission to the MLS, does not apply to listings directly submitted to Zillow, creating a loophole.
Zillow's policy is designed to improve transparency and ensure fairness, but some believe it focuses more on control than actual fairness in the market.
Florance describes Zillow's partnerships with Redfin and Realtor.com as forming an anticompetitive cartel that undermines agents' commissions and market fairness.
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