Zillow's new listing standards policy requires that any property be listed in the MLS within 24 business hours of public marketing. In contrast, Compass argues the policy is more stringent, potentially banning listings not quickly available on IDX feeds. Zillow counters this, stating that as long as listings are entered within one business day, they are compliant, regardless of their availability on IDX. Additionally, the policy allows for private listings under specific conditions, which could limit Compass's ability to use its exclusive database effectively.
Zillow's new policy mandates that all listings must be entered into the MLS within 24 business hours of being marketed publicly, raising compliance challenges.
Compass claims the ban could hinder listings if they are delayed from appearing on IDX feeds, impacting sales strategies based on the NAR's new MLOS policy.
Zillow clarifies that listings entered into the MLS within a day of public marketing, even if not yet available on IDX, still comply with their standards.
The policy permits office exclusives, but they must meet criteria including private communication between agents in the same brokerage, limiting how Compass utilizes its internal databases.
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