Compass has launched an antitrust lawsuit against Zillow, claiming that Zillow's policy of banning listings not posted on its site within 24 hours violates antitrust laws. The lawsuit highlights Zillow's dominant position in the online real estate market, suggesting it aims to control listing visibility for financial gain under the guise of equal information access. Zillow's policy complicates the diverse listing strategies employed by brokerages like Compass, which strive to provide their clients and agents exclusive early access to homes, potentially reshaping how listings are managed and viewed by consumers.
The Zillow Ban seeks to ensure that all home listings in this country are steered onto its dominant search platform so Zillow can monetize each home listing and protect its monopoly.
Zillow's declared changes aim to provide all homebuyers with equal access to information, while Compass argues it unfairly promotes its own platform.
Zillow is an unfriendly place for home listings, which is one of the reasons home sellers have welcomed Compass's strategy.
Many agents use multiple listing services to make properties available online, creating tension with Zillow's newly enforced listing policy.
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