"According to the agency, the agreement aimed to eliminate competition in the market for online rental advertising on internet listing services. The FTC alleges Zillow paid Redfin $100 million in February 2025 to suppress competition in the online real estate listing market. Redfin allegedly agreed to terminate contracts with companies advertising on its platform and assist Zillow in acquiring those relationships."
"Redfin also reportedly agreed to stay out of a significant segment of the online real estate advertising market for nearly a decade and to display Zillow's listings, making the site more of a mirror than a competitor. As part of the alleged deal, Redfin laid off hundreds of employees. Redfin is also accused of helping Zillow selectively rehire some of those employees."
The FTC and five state attorneys general sued Zillow and Redfin alleging an illegal agreement to eliminate competition in online rental advertising. The FTC alleges Zillow paid Redfin $100 million in February 2025 in exchange for Redfin terminating advertiser contracts, helping Zillow acquire those relationships, and staying out of a significant segment of the market for nearly a decade. Redfin reportedly displayed Zillow's listings and laid off hundreds of employees, with selective rehiring allegedly coordinated. Regulators seek to end the arrangement, restore competition, and potentially restructure the companies to remedy anticompetitive harm.
Read at Straight Arrow News
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