""A brand is more than a name - it's an energy, a point of view," Remo Ruffini, chair and CEO of Moncler, tells Vogue Business. "Products are more than objects, they are experiences. That is why we strive to express the brand attitude across every touchpoint - offline and online - leveraging the latest innovations to make people not only see, but deeply feel and connect with the world of Moncler.""
"Some 80 per cent of consumers now rely on AI-written results for at least 40 per cent of their searches, and the large language models (LLMs) that power ChatGPT and Google's AI Mode "crawl" the internet for content that matches up to shoppers' natural language searches. Experts say "intent-based" product descriptions that give further detail about product use cases and features, image and video content that better resonates with multimodal image-based AI search,"
Moncler redesigned its website to express brand attitude across offline and online touchpoints and to create immersive product experiences. Products are positioned as experiences rather than objects, with the brand leveraging innovations to deepen emotional connection. Some 80% of consumers rely on AI-written results for at least 40% of searches, and large language models crawl the internet for content matching natural-language queries. Intent-based product descriptions, resonant image and video content, and up-to-date website infrastructure are essential for AI search visibility. Integrated checkout options from AI platforms and rising conversational searches push brands toward hosting complete buying journeys and personalized recommendations.
Read at Vogue Business
Unable to calculate read time
Collection
[
|
...
]