#ai-driven-search

[ follow ]
Marketing tech
fromVogue Business
12 hours ago

How to relaunch a luxury website in the age of AI

Moncler revamped its website to deliver immersive, intent-driven content, conversational search and personalized recommendations to compete in AI-driven e-commerce and retain direct buying journeys.
#seo
fromFast Company
1 day ago
Marketing tech

AI is making your website irrelevant

AI shifts buyer discovery upstream, delivering answers outside websites and reducing reliance on site traffic, requiring visibility beyond traditional blogs and pages.
fromDigiday
4 weeks ago
Media industry

How The Wall Street Journal is strategizing for 'Google zero'

Publishers must strengthen traditional SEO—fast pages, structured content, Core Web Vitals, and schema—and focus on high-value clicks and adaptability to AI-driven search summaries.
#generative-engine-optimization
fromForbes
1 week ago

Rethinking Brand Visibility Amid The Rise Of AI Search

Michael Kuzminov is the CEO of HypeFactory, a global AI-powered influencer marketing agency. Marketing is undergoing a profound transformation, with artificial intelligence at the forefront of this process. Traditional search and advertising methods still matter, but brands can no longer depend solely on organic rankings or conventional campaigns to maintain their presence. AI-powered search engines and digital assistants have completely changed the way consumers interact with brands. To ensure they remain visible, marketing specialists must fully understand and embrace the rise of AI search.
Marketing
E-Commerce
fromInc
1 week ago

Why StubHub's IPO Flop Is a Warning for Any Business That Relies on Google

StubHub's IPO underperformed as shares fell amid investor concerns that AI-driven search may reduce website traffic and harm revenue.
Media industry
fromDigiday
1 week ago

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era

People Inc. is shifting away from Google search by diversifying traffic and revenue sources and building stronger direct-to-consumer relationships to adapt to AI-driven search.
Business
fromClickUp
2 weeks ago

Glean Pricing: Plans and Features to Pick the Right One For You

Glean provides AI-powered enterprise search and knowledge management with tailored, opaque pricing; ClickUp is offered as an AI-driven alternative and all-in-one work app.
Marketing
fromstupidDOPE | Est. 2008
2 weeks ago

Casino & Sports Betting Content Marketing: Why Paid Media with stupidDOPE Delivers | stupidDOPE | Est. 2008

Permanent, authoritative content placements on trusted platforms drive lasting visibility, credibility, and discoverability for casino and sports betting brands in AI-driven search environments.
Artificial intelligence
fromBlack Enterprise
2 weeks ago

How AI Is Changing The News, And What Businesses Need To Know

AI-driven search and summarization are becoming primary news discovery channels, reshaping public relations, investor relations, and corporate communications strategies.
fromArs Technica
3 weeks ago

In court filing, Google concedes the open web is in "rapid decline"

Google objects to this characterization. A spokesperson calls it a "cherry-picked" line from the filing that has been misconstrued. Google's position is that the entire passage is referring to open-web advertising rather than the open web itself. "Investments in non-open web display advertising like connected TV and retail media are growing at the expense of those in open web display advertising," says Google.
Online marketing
Miscellaneous
fromwww.theguardian.com
3 weeks ago

Existential crisis': how Google's shift to AI has upended the online news model

Google's AI Overviews and AI Mode are sharply reducing publishers' search referral traffic, prompting calls for transparency and regulatory scrutiny.
#seo-strategy
Marketing
fromstupidDOPE | Est. 2008
3 weeks ago

Why Content Marketing Fuels Permanent Growth in the Age of AI and SEO | stupidDOPE | Est. 2008

Content marketing is essential for lasting brand visibility, trust, SEO authority, and discoverability across AI-driven search and syndicated platforms.
Media industry
fromstupidDOPE | Est. 2008
4 weeks ago

Permanent Growth Through Content Marketing: Amplify Your Brand Across Apple News, Google News, and AI Search | stupidDOPE | Est. 2008

stupidDOPE publishes persistent, high-authority content indexed by major news platforms and AI search, delivering lasting organic visibility and SEO benefits.
Artificial intelligence
fromstupidDOPE | Est. 2008
1 month ago

Event Promoters: Get Your Events on stupidDOPE, Apple News, and Google News | stupidDOPE | Est. 2008

Permanent, indexed editorial coverage on platforms like stupidDOPE increases long-term discoverability as AI-driven search prioritizes credible, indexed publishers.
Marketing tech
fromForbes
1 month ago

Why AEO Is The Future Of SEO And How To Master It

Answer Engine Optimization formats content so AI and search features provide direct answers, prioritizing being quoted over driving traditional website clicks.
Marketing tech
fromstupidDOPE | Est. 2008
1 month ago

Why Advertising Executives Are Shifting Budgets to Syndicated Media | stupidDOPE | Est. 2008

Advertisers are shifting budgets from transient social ads to syndicated editorial features that provide lasting visibility, credibility, and AI-driven discoverability across search ecosystems.
Business
fromAol
1 month ago

Monday.com Stock Slides As SEO Traffic Declines Raise Growth Fears

Monday.com faces growth pressure as declining SEO-driven traffic and rising marketing costs prompted an analyst downgrade and lower price and revenue estimates.
fromAol
1 month ago

Monday.com Stock Slides As SEO Traffic Declines Raise Growth Fears

Bullock downgraded the stock after reviewing web traffic trends by channel. He noted that SEO-driven visits fell 23.5% year-over-year in the second quarter of 2025, with the decline worsening to 25.3% in July, likely due to Google's broader rollout of AI Overviews. Since less than 30% of signups come from Google, he built a framework using Similarweb data to gauge growth impact.
Business
fromMarTech
1 month ago

How to optimize your website for AI-powered search | MarTech

Search is changing fast - and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site meant focusing on user experience, brand storytelling, tailored content and SEO. This time, another factor came into play: large language model optimization (LLMO).
Online marketing
Marketing tech
fromMarTech
3 months ago

What are the important metric to watch as organic search traffic evolves? | MarTech

Marketers must adapt metrics like engagement, key events, attribution, customer lifetime value, and brand awareness as organic search shifts with LLMs.
[ Load more ]