"According to Mary Meeker's 2025 State of the Internet report, ChatGPT is already handling an estimated 365 billion searches annually - a growth rate more than five times faster than Google in its early years. At the same time, Google's AI Overviews are taking center stage in search results, often giving users summarized answers before they even visit a website."
"The speed of AI adoption has caught many industries off guard and is beginning to overwhelm professionals. According to a recent LinkedIn survey, over half of respondents said AI training feels like a second job. At the same time, newsrooms continue to shrink, people are turning to AI tools instead of traditional search, and generative platforms are pulling together information from press releases, filings, and media stories into single, summarized narratives."
"For businesses, this creates a new reality: investors, customers, journalists, and employees often encounter AI-generated answers before reaching the original source. If that content isn't clear, consistent, and reliable, a company's story that circulates could be incomplete - or worse, misleading. How AI Is Changing the Way News Is Found This transformation has significant implications for visibility, credibility, and influence, with three major trends already redefining how news reaches the public:"
AI-driven search and generative summarization are becoming primary news discovery channels, reshaping visibility and influence for companies. ChatGPT handles an estimated 365 billion annual searches, growing faster than Google early on, while Google's AI Overviews present summarized answers before site visits. Newsrooms are shrinking, professionals feel overwhelmed by AI training, and generative platforms aggregate press releases, filings, and media into single narratives. As a result, investors, customers, journalists, and employees often see AI-generated summaries first; unclear or inconsistent content risks incomplete or misleading company stories, increasing urgency for coordinated PR and communications strategies.
Read at Black Enterprise
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