"Scott Darrohn, fishbat Media, LLC co-founder, is a national keynote speaker and GEO-SEO guru shaping the future of digital growth. Search is changing quicker than ever before. Nowadays, with tools like Google's AI Overviews, Microsoft Copilot and Perplexity, users are no longer just scrolling through search results; they're directly engaging with AI-generated answers. Generative engine optimization (GEO) can help your brand flourish in this new paradigm by boosting your chances of being mentioned in those AI answers when users ask questions."
"With this 2026 GEO strategy, you can prepare your website and content for the next stage of AI-driven search. Ensure Your Content Is Easy For AI To Understand AI needs to understand what your website is about before it can include you in answers to user queries. Structured data is code that you add to your website to describe what each page is about, enabling AI platforms to identify whether a page is a product listing, an FAQ, a medical article or a review."
Search behavior is shifting from scanning results to receiving AI-generated answers via tools like Google's AI Overviews, Microsoft Copilot and Perplexity. Generative engine optimization (GEO) increases the likelihood a brand will be included in AI answers by optimizing content and technical signals. Websites must make content easy for AI to understand by implementing structured data such as JSON-LD to label page types like product listings, FAQs, medical articles or reviews. Routine validation with tools like Google's Rich Results Test helps ensure markup accuracy. Content should be organized around entities and topic clusters with a central overview page linking related pages.
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