The real estate industry has always been about visibility. Whether it is a luxury high-rise in Manhattan, a suburban property in Long Island, or an up-and-coming development upstate, success depends on connecting properties with the right audience at the right time. Traditional advertising-billboards, print ads, or local radio-still has its place, but today's buyers, sellers, and investors begin their journey online. That means agents, brokers, and property managers who prioritize digital visibility are the ones closing more deals and expanding their portfolios.
Gumtree Australia Markets Limited has announced a strategic partnership with Australian Community Media (ACM) to expand their reach and enhance content offerings. This collaboration will allow CarsGuide to provide exclusive automotive content across ACM's platforms, while ACM's AgTrader listings will be syndicated on Gumtree. The partnership aims to create a comprehensive network for consumers and advertisers, driving significant traffic and offering new growth opportunities.
Roundtable (RTB) is a live decentralized Media OS that syndicates content to more than 1 billion users through partners such as Yahoo, Apple News, and TheStreet. It powers fully onchain publishing ecosystems, including The Hockey News and all 32 NHL team communities, with apps available on the App Store and Google Play. RTB provides publishers with onchain attribution, wallet-based identity, and Bitcoin-settled monetization, removing reliance on intermediaries.
Over the last few years, the media industry has experienced unprecedented changes. Traditional outlets have downsized, digital platforms have consolidated, and once-stable newsroom and agency jobs have been eliminated in waves of layoffs. From senior executives and editors to sales teams and creative strategists, thousands of professionals who built their careers shaping culture and commerce now find themselves navigating uncertainty.
For decades, visibility online meant winning favor with Google's search algorithm or chasing likes on Instagram. But in 2025, the way people discover brands, artists, and businesses has shifted dramatically. Large language models (LLMs) like ChatGPT, Perplexity, Claude, and Gemini are now shaping how audiences consume content. These platforms filter, contextualize, and recommend information in real time, reshaping digital discovery in ways that traditional search and social media can't keep up with.
