"Roundtable (RTB) is a live decentralized Media OS that syndicates content to more than 1 billion users through partners such as Yahoo, Apple News, and TheStreet. It powers fully onchain publishing ecosystems, including The Hockey News and all 32 NHL team communities, with apps available on the App Store and Google Play. RTB provides publishers with onchain attribution, wallet-based identity, and Bitcoin-settled monetization, removing reliance on intermediaries."
"Syndication, once a growth channel, now often comes at the cost of visibility, timely payments, and insight into how audiences actually engage. Platforms return incomplete attribution data, delay revenue cycles for months, and increasingly limit organic reach. At the same time, the referral value of social platforms is collapsing; by 2024, Facebook and X (formerly Twitter) delivered net negative referral scores of -38 and -39 for publishers."
Global publishing remains concentrated, with Google, Meta, Apple, and Amazon capturing most discovery, monetization, and audience data; over 75% of 2024 digital ad revenue flowed through these gatekeepers. Syndication often sacrifices visibility, timely payments, and complete attribution as platforms provide incomplete data, delay revenue cycles, and limit organic reach; Facebook and X produced net negative referral scores in 2024. Broadcast television ad revenue is forecast to decline while connected TV advertising grows. Roundtable (RTB) operates as a live decentralized Media OS, syndicating content to over one billion users, enabling onchain attribution, wallet-based identity, Bitcoin-settled monetization, real-time payments, and a zero-cost SaaS model to restore publisher sovereignty.
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