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fromThe Drum
1 month ago
Media industry

AOP's Richard Reeves on why publishers need to break sole reliance on advertising

fromThe Drum
1 month ago
Media industry

AOP's Richard Reeves on why publishers need to break sole reliance on advertising

fromExchangewire
3 days ago

El Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.com

Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.
Marketing tech
fromDigiday
3 days ago

Search slips, Discover delivers: Publishers navigate latest Google update

In the past, we've seen more meaningful impact from Google core updates,
Marketing tech
Marketing tech
fromThe Drum
1 week ago

BuzzFeed's quiet retail revolution: inside its AI commerce play

BuzzFeed is integrating AI-powered commerce into its articles, aiming for a sustainable revenue model beyond traditional advertising.
fromSearch Engine Roundtable
1 week ago

Google Rolling Out Discover On Desktop

Google Discover's rollout on desktop is progressive, with availability varying by region, and is set to potentially enhance traffic for publishers.
Mobile UX
Marketing tech
fromDigiday
1 week ago

One year in: SEO lessons from publishers after Google's AI Overviews

Publishers are recalibrating their strategies in response to Google's generative AI search feature, AI Overviews.
#content-creation
#media-industry
Media industry
fromDigiday
3 weeks ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
Media industry
fromDigiday
2 months ago

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Media publishers are shifting from rapid trend adaptation to more sustainable revenue strategies.
The political landscape positively affects publisher revenues, especially in the wake of elections.
Media industry
fromDigiday
3 weeks ago

Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further

Publishers are increasingly relying on subscription revenue, rising from 56% to 70% in just one year.
Media industry
fromDigiday
2 months ago

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

Media publishers are shifting from rapid trend adaptation to more sustainable revenue strategies.
The political landscape positively affects publisher revenues, especially in the wake of elections.
Marketing tech
fromDigiday
2 months ago

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
Marketing tech
fromDigiday
3 months ago

Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers

Standalone newsletter subscriptions are a growing strategy for publishers to convert readers into paying customers.
#chegg
Tech industry
fromBenzinga
3 months ago

Google Sued Over AI Search Overviews - Education Company Says Tech Giant Is Stealing Content And Driving Publishers Out Of Business - Alphabet (NASDAQ:GOOG), Chegg (NYSE:CHGG)

Chegg's lawsuit against Google highlights critical concerns for the future of online publishing due to AI-generated content usage.
Tech industry
fromBenzinga
3 months ago

Google Sued Over AI Search Overviews - Education Company Says Tech Giant Is Stealing Content And Driving Publishers Out Of Business - Alphabet (NASDAQ:GOOG), Chegg (NYSE:CHGG)

Chegg's lawsuit against Google highlights critical concerns for the future of online publishing due to AI-generated content usage.
Marketing
fromThe Drum
7 months ago

What grown-up media can learn from Pubity

Pubity's growth exemplifies how youth-driven, social-first strategies can disrupt traditional media and achieve remarkable success.
fromThe Verge
9 months ago

Perplexity is cutting newsrooms a check following plagiarism accusations

Perplexity's Publishers' Program shares ad revenue with partners like Time and Der Spiegel, providing insights through Scalepost.ai. Payments are based on per-source usage, with revenue splits in double-digit percentages.
Marketing tech
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