#digital-publishing

[ follow ]
AdExchanger
4 days ago
Marketing

BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business | AdExchanger

BuzzFeed's revenue has been declining since going public in 2021, with AI investments showing some promise but facing challenges. [ more ]
www.nytimes.com
2 months ago
Media industry

Sprouts of Hope in a Gloomy Media Landscape

A shift in the conventional wisdom of digital publishing is seen in new successful for-profit media start-ups.
Top journalists are being attracted to new media companies centered on carefully curated newsletters with specific niches. [ more ]
Boston.com
3 months ago
Media industry

Billionaires hoped to profit in media. It's not working.

Billionaire owners are struggling to make money in the news industry.
Wealth is not a predictor for solving the challenges facing media companies. [ more ]
Indiegraf
3 months ago
Growth hacking

How Effective Are Website Pop-Ups? - Indiegraf

Pop-ups and in-article boxes are effective tools for digital publishers to engage readers and achieve growth goals.
Pop-ups work best when they are topical, timely, and designed with intention to deepen the publication's connection to the community. [ more ]
[ Load more ]