One year post-launch of Google's AI Overviews, publishers are revising their strategies. With traditional SEO methods becoming obsolete, some now focus on breaking news and exclusives, challenging the long-standing emphasis on long-tail search queries. The impact of AI Overviews on search traffic remains unclear, prompting varied responses from publishersâsome pivoting to adapt, while others seek to strengthen direct audience engagement via subscriptions. This strategy shift highlights a significant transformation in the digital publishing landscape, as the reliance on Google diminishes in favor of nurturing audience relationships.
"The old rules of SEO and optimizing content don't apply like they used to... It's a fundamental shift that's happening."
Publishers have struggled to measure the impact of AI Overviews on search traffic. As the feature appears in more search queries - they're looking for ways to adapt.
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