Komi Group, founded in 2016 in Manchester by Andrew Trotman, has emerged as one of the UK's top five digital publishers. Initially starting with a horse racing tips service, Trotman expanded into social media, amassing a reach of over 150 million across 40 brands, including its flagship Facebook page, It's Gone Viral, with 11 million followers. Trotman emphasizes the excitement of being an underdog in a competitive landscape, as Komi Group plans to grow its team and continue innovating in content delivery.
Komi Group, founded by Andrew Trotman in 2016, has rapidly risen to become one of the UK's top digital publishers, generating significant monthly views across multiple social media brands.
Despite the challenges, Trotman reflects on the excitement of building Komi Group as an underdog, noting the thrill of competing against industry giants like LadBible.
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