"Earlier this month, in a court filing, Google said, "the open web is already in rapid decline," and I get that. Internet publishing is in a dire state. We are ten years on since the "pivot to video," an industry-wide shift from the written word to video, because Facebook said that's where the money was. It changed how advertising was paid out, it led to the first of a billion waves of layoffs for writers,"
"The resulting surge in underemployment, especially among regional newspaper sportswriters, was an opportunity that venture capital couldn't pass up. They created new platforms where the value to consumers was great writers and the value to owners was those writers having less labor power. Those platforms eventually got sold to bigger media groups then degraded as major outlets cut back on their sports coverage."
Internet publishing has declined following a decade-long pivot to video that shifted ad payment structures, triggered mass layoffs, and favored platform metrics. Venture capital funded platforms that reduced writers' labor power, causing consolidation and diminished local sports coverage. Social media platforms limited outbound linking and AI decreased search-driven traffic, shrinking pageview-ad revenue for publishers. RMNB operates lean, pays competitively, and has a solid track record, but faces the same revenue squeeze. Establishing direct subscriber relationships and offering ad-free access and additional features presents a more sustainable revenue model and improved user experience.
Read at RMNB
Unable to calculate read time
Collection
[
|
...
]