Social Media Is Getting Smaller-and More Treacherous
Social media platforms will become smaller in scale and less connected to one another in 2024.
Platforms like Truth Social and smaller spaces like Reddit are emerging, where users can find like-minded individuals and avoid conflicting viewpoints. [ more ]
Council Post: The Rise Of Social Shopping And The Opportunity Ahead
Social commerce is rapidly expanding e-commerce possibilities by enabling businesses to directly sell products and services on social platforms. [ more ]
Online content platforms are increasing the length limit for posts, exceeding the traditional short-form content they were known for.
The expansion of content length is driven by factors such as audience interest, the association of length with quality, and attempts to game algorithms and generate more revenue. [ more ]
Google's Temporary Opt-Out; Finding Your Fans | AdExchanger
Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses. [ more ]
Suicide Squad: Kill The Justice League - Multiplayer And Cross-Play Explained
Suicide Squad: Kill The Justice League features cross-play and cross-progression, allowing players on different platforms to team up and maintain progress.
Players need to own the game on both platforms they want to play on in order to access cross-play and cross-progression. [ more ]
Apple's rivals aren't happy about its EU App Store changes
Apple has outlined how it plans to comply with the EU's Digital Markets Act, which requires big tech platforms to open up to competitors.
Apple's compliance with the law involves setting high barriers for third-party app stores, making it difficult for competitors to enter the market. [ more ]
Worried About Deepfakes? Don't Forget "Cheapfakes"
Political ads use manipulative tactics to shape emotions and influence people, often by manipulating quotes and presenting them out of context.
Companies like YouTube and Meta are starting to address the issue of AI-generated content from regular users by implementing labels and moderation policies. [ more ]
As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity
Platforms and esports organizations are becoming more cautious about spending millions on big-name gaming creators, creating an opportunity for smaller creators.
Twitch and YouTube are reportedly moving away from big-name streamer contracts, and esports organizations are also shifting towards smaller creators.
Micro-influencers are gaining favor in the gaming and esports industry, as they are more affordable and can target specific communities effectively. [ more ]