Social networking platforms have become less centralized, with users exploring multiple services due to dissatisfaction with X (formerly Twitter).
What social media marketers can expect in 2024
Artificial intelligence will have a significant impact on social media platforms and marketing.
Privacy demands driven by AI will become a bigger industry issue.
Social Media Is Getting Smaller-and More Treacherous
Social media platforms will become smaller in scale and less connected to one another in 2024.
Platforms like Truth Social and smaller spaces like Reddit are emerging, where users can find like-minded individuals and avoid conflicting viewpoints.
Science vs. social media: Why climate change denial still thrives online
Social media platforms are not doing enough to combat climate change denial and misinformation.
Twitter, Facebook, and TikTok have failed to adequately address the spread of falsehoods about climate change.
The Verge's favorite social networks
Social networking platforms have become less centralized, with users exploring multiple services due to dissatisfaction with X (formerly Twitter).
What social media marketers can expect in 2024
Artificial intelligence will have a significant impact on social media platforms and marketing.
Privacy demands driven by AI will become a bigger industry issue.
Social Media Is Getting Smaller-and More Treacherous
Social media platforms will become smaller in scale and less connected to one another in 2024.
Platforms like Truth Social and smaller spaces like Reddit are emerging, where users can find like-minded individuals and avoid conflicting viewpoints.
Science vs. social media: Why climate change denial still thrives online
Social media platforms are not doing enough to combat climate change denial and misinformation.
Twitter, Facebook, and TikTok have failed to adequately address the spread of falsehoods about climate change.
Suicide Squad: Kill The Justice League - Multiplayer And Cross-Play Explained
Suicide Squad: Kill The Justice League features cross-play and cross-progression, allowing players on different platforms to team up and maintain progress.
Players need to own the game on both platforms they want to play on in order to access cross-play and cross-progression.
Reply Bots Selling Mugs With Garbled AI Nonsense on Them
AI-generated images are being used to create fake merch like T-shirts and mugs on platforms like X (formerly Twitter).
Bots are now selling crude copies of an AI's botched imitation of human art, leading to nonsensical and low-quality products being sold.
The Upshot for Marketers as Top Social Media Platforms Evolve in 2024
Takeaway 1
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Big Tech Won't Let You Leave. Here's a Way Out
Lax competition law has allowed companies to consolidate and dominate their markets.
Platforms can use lock-in and high switching costs to extract value from both users and business customers.
The Internet Is Being Ruined by Bloated Junk
Online content platforms are increasing the length limit for posts, exceeding the traditional short-form content they were known for.
The expansion of content length is driven by factors such as audience interest, the association of length with quality, and attempts to game algorithms and generate more revenue.
In An Age Of 'Cancel Culture,' Some Voices Persist-On Smaller Platforms
Cancel culture is difficult to enforce in today's multiplatform world.
Lou Dobbs and Don Lemon, who were previously fired from their respective networks, have found new platforms for their shows.
Worried About Deepfakes? Don't Forget "Cheapfakes"
Political ads use manipulative tactics to shape emotions and influence people, often by manipulating quotes and presenting them out of context.
Companies like YouTube and Meta are starting to address the issue of AI-generated content from regular users by implementing labels and moderation policies.
Google's Temporary Opt-Out; Finding Your Fans | AdExchanger
Google will temporarily allow opt-outs for its search partner network, GSP, in response to complaints about visibility and prompted ads in egregious placements.
Google's trajectory is to consolidate supply and demand inside machine learning-based black boxes.
Different media platforms are trying to establish themselves as the go-to ID provider for specific audiences, such as Microsoft for business consumers and Nextdoor for local businesses.
For Content Creators, It's the Wild Wild West
Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.
Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate.
The Advertising Industry's Existential Crisis
The ad industry is facing a trust crisis due to misaligned economic incentives between advertisers, media agencies, and platforms.
Consumers distrust advertising, advertisers distrust their media agencies, and big tech platforms have too much power.
The erosion of trust is linked to a shift from long-term relationships to transactional models in the industry.
The creator economy is a $250 billion industry and it's here to stay
The creator economy is a rapidly growing industry built around social-media stars.
Goldman Sachs estimated that the creator economy could be worth $480 billion by 2027.
As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity
Platforms and esports organizations are becoming more cautious about spending millions on big-name gaming creators, creating an opportunity for smaller creators.
Twitch and YouTube are reportedly moving away from big-name streamer contracts, and esports organizations are also shifting towards smaller creators.
Micro-influencers are gaining favor in the gaming and esports industry, as they are more affordable and can target specific communities effectively.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
Platforms face ethical challenges amid profit-seeking behaviors, as highlighted by the exploitation of an assassination attempt on former President Donald Trump for commercial gains.
Despite being over a decade old, Minecraft remains popular with millions of players returning or joining. Downloading and starting the game can be confusing for new or returning players.
Zenless Zone Zero' Launch Time and Preload On PS5, PC, and Mobile
Hoyoverse launches Zenless Zone Zero, expanding its successful game portfolio globally with a post-apocalyptic sci-fi action RPG.
How To Play Minecraft In 2024
Despite being over a decade old, Minecraft remains popular with millions of players returning or joining. Downloading and starting the game can be confusing for new or returning players.
Zenless Zone Zero' Launch Time and Preload On PS5, PC, and Mobile
Hoyoverse launches Zenless Zone Zero, expanding its successful game portfolio globally with a post-apocalyptic sci-fi action RPG.
Democratic primary challenges in Brooklyn for various positions.
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.