""2026 won't deliver a clean answer about TikTok's U.S. ownership," she said. "Instead, it will reinforce a new operating reality: geopolitical ambiguity is a feature, not a bug and smart marketers plan for resilience, not resolution.""
"Twitter wasn't just a text-based feed, it was heavily driven by journalists, politicians, breaking news, and cultural urgency."
Predictions for tech platforms remain unreliable, producing unexpected outcomes in 2025 and complicating forecasts for 2026. TikTok's U.S. ownership is likely to remain unresolved through 2026, creating persistent geopolitical ambiguity that marketers must plan around by building resilience into strategies. Threads is unlikely to become a primary advertising channel in 2026; ad tests continue but placements are expected to remain secondary within Meta's broader ad ecosystem. X retains a unique real-time role shaped by journalists, politicians, breaking news, and cultural urgency, a dynamic other platforms have not replicated.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]